Interactive TV News Round-Up (I): ActiveVideo, CIMM, A&E, Scripps, Rogers, Concurrent

--ActiveVideo to Showcase CloudTV Platform's HTML5 Support at IBC 2011
--A&E, Scripps Join CIMM
--Rogers Deploying Concurrent's Media Data and Advertising Solutions (MDAS)

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Cloud-based interactive TV specialist, ActiveVideo Networks, says that it plans to use IBC 2011 to demonstrate how its flagship CloudTV platform's support of HTML5 "can significantly expand the ability of multichannel video service providers to deliver rich user interfaces and content to the television. At the IBC...ActiveVideo will show how applications authored in HTML5--as well as other open Web standards--can be delivered seamlessly from the cloud to traditional set-top boxes and Ethernet-connected and WiFi CI+ Conditional Access Modules (CAM)," the company's press materials continue. "The demonstrations will take place in conjunction with Nagra and SmarDTV at Stand 1.C81." Said ActiveVideo's managing director for Europe, Ronald Brockmann: "As the power behind compelling user interfaces on Google Chrome and Apple Safari, HTML5 is quickly becoming a dominant authoring tool for the entire content and distribution community. Our IBC exhibit is designed to show ActiveVideo's leadership in seamlessly bringing to any STB, CI+ or connected television apps that have been created in HTML5 for other platforms."
  • The Coalition for Innovative Media Measurement (CIMM), a group that seeks to promote innovation in audience measurement for TV and cross-platform video, and that is backed by a number of TV programmers, media agencies and advertisers (previously announced members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Time Warner, Unilever, Viacom and The Walt Disney Company), has announced that A&E Networks and Scripps Networks have joined it, increasing its membership to 24 companies. "The coalition's most recent initiatives include a CIMM-sponsored whitepaper on 'Best Practices in Cross-Platform Advertising Effectiveness Measurement' as well as its cross-media research initiative, USA TouchPoints, that chronicles how consumers interact with media across all platforms during their daily life activities including TV, radio, print, online and mobile," CIMM states in its press materials. "The data is now being fused with existing media measurement services to create a time-based, cross-platform media planning tool." (Note: for more on CIMM, see the interview with its managing director, Jane Clarke, that was published on itvt.com, August 28th.)
  • Concurrent has announced that Canadian MSO, Rogers Communications, has completed the first stages of a multi-phased implementation of Concurrent Media Data and Advertising Solutions (MDAS) that will see it deploying the solutions across its entire footprint. "The multi-year, fully managed services agreement [between the companies] gives Rogers a holistic view of their customers' viewing experience for all broadband video offerings, setting the stage for enabling best-of-breed media intelligence solutions," Concurrent states in its press materials. "The Concurrent MDAS platform provides visibility into the quality of the customer experience, allowing Rogers to quickly address any technical issues and correct them immediately, maximizing operational efficiencies and providing cohesive, multiplatform service offerings to its subscriber base...Concurrent's MDAS solution enables Rogers to understand the entire subscriber experience spanning its video and online service platforms, allowing Rogers to concentrate on providing the best possible customer experience while Concurrent provides proactive support."
Region: 
North America