Interactive TV News Round-Up (I): Accedo Broadband, Adobe, AdoTube, Jetmind Technologies

--Accedo Broadband: 20 Million TV Apps Used in Past 12 Months
--Adobe Says its "TV Everywhere" Authentication Solution Covers 90% of US Pay-TV Market
--AdoTube Acquires Jetmind Technologies, Launches "In-Screen" Mobile Advertising Program

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Interactive TV applications specialist, Accedo Broadband (IBC booth: 4.C81), has announced that it has "reached a significant milestone of 20 million apps used the latest 12 months. Accedo provides applications both through its own app store solutions and through application platforms from all major TV device manufacturers," the company's press materials continue. "Among Accedo's applications is Funspot, the most widely deployed TV game service, as well as video-on-demand apps, live TV apps, news and information, social media apps, to name but a few. Its cloud-based solutions power applications on a number of major TV services and CE platforms." Accedo claims to have deployed apps on over 50 operator platforms and to have active app deployments with major media and Internet brands on most connected-TV platforms. "So far, we have mainly seen the larger players launch TV apps, but we believe that smaller media companies will see the opportunity to generate new revenue streams and find new customer groups," Accedo CEO, Michael Lantz, said in a prepared statement. "We have launched the SmartApp solution for such companies, to allow them to quickly launch high-quality apps on multiple platforms. This product is already available for a number of application categories and platforms, with more on the way."
  • Adobe says that Adobe Pass, its authentication solution for "TV Everywhere" services, has gained "substantial traction" in the marketplace since its launch in March. "Adobe Pass is seeing widespread adoption with popular programmers and content portals including Fox Networks, Turner Broadcasting (including the CNN app for iPad), Hulu, MTV Networks, Scripps Networks Interactive and AMC Networks, that have chosen the solution to seamlessly and securely establish a user's entitlement to premium content anywhere, anytime and on virtually any device," the company states in its press materials. "Adobe Pass is now offered as a TV Everywhere implementation option to content providers serving approximately 90% of the US pay-TV market via Comcast Corp., DirecTV, Dish Network Corp., Time Warner Cable, Cox Communications, Inc., Verizon Communications, Inc., Cablevision Systems, Charter Communications, Suddenlink Communications and others. Content providers can leverage Adobe Pass to help pay-TV subscribers to easily access TV Everywhere content via content provider Web sites and mobile applications...In addition to enabling authentication on both Mac and Windows platforms, Adobe Pass has also emerged as a leading authentication solution for mobile devices. Turner sees the value of Adobe Pass and has taken a platform-agnostic approach, as evidenced by the recently launched experience on the CNN Apps for iPad, iPhone and iPod touch that replicates the desktop experience. On all of these platforms/devices, CNN uses Adobe Pass to allow pay-TV subscribers to watch live CNN broadcast feeds just as if they were watching on TV. Adobe Pass creates a seamless way for programmers to enable their subscribers to view content with just one sign-in and does not require any additional downloads. This eliminates one of the biggest barriers to TV Everywhere adoption--a complicated validation process that requires many registrations and downloads."
  • In-stream video advertising technology provider, AdoTube, contacted [itvt] earlier this week to let us know that it has launched what it calls its In-Screen mobile advertising program. "Powered by the recently acquired Jetmind Technologies, the new offering allows advertisers to leverage AdoTube's robust ad capabilities, inserting any of AdoTube's advanced ad formats such as the Polite Pre-Roll onto any mobile device, platform, and app," the company states in its press materials. "For over a year, AdoTube has offered HTML5 ads that can run on mobile devices. In June of 2011, AdoTube acquired Jetmind Technologies, a mobile technology company, to expand their offering beyond HTML5 ads. Over the past three months, Jetmind has optimized AdoTube's various ad formats and tools for all mobile platforms, creating a better ad experience for viewers and advertisers no matter what device they are using. Advertisers can now easily place any of AdoTube's extremely successful interactive ads in any app in front of any type of content including video, games, and more." Examples of ads developed under the auspices of AdoTube's In-Screen mobile advertising program can be viewed here.
North America