Interactive TV News Round-Up (II): Bluestreak Technology, Panasonic, CBS

--Panasonic Semiconductor Taps Bluestreak to Power New OTT Solution
--Bluestreak Assembles "Video Everywhere" Ecosystem
--CBS Launches Social Media Initiatives for Fall TV Season

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Video delivery company, Bluestreak Technology, has announced that Panasonic Corporation Semiconductor Company has selected its MachBlue platform to power its new OTT solution. "The new offering enables set makers and original equipment manufacturers (OEM's) worldwide that utilize Panasonic chipsets in their connected televisions, digital media players and Blu-ray players to immediately provide consumers with a suite of off-the-shelf video applications," Bluestreak states in its press materials. "The applications currently include content from popular providers such as Netflix, YouTube, BBC iPlayer, and BesTV. The MachBlue platform on Panasonic chipsets is also opening its environment to gaming, radio, and other rich media providers who would like their content and applications to be easily integrated with set makers and OEM customers in the future...The offering enables pay-TV service providers and device manufacturers to choose services from a large catalog of off-the-shelf OTT applications or add new custom applications to appeal to unique consumer markets. The solution is built upon Bluestreak Technology's MachBlue platform which enables companies to rapidly deliver an outstanding video experience to any device." Bluestreak is demo'ing a selection of applications and services, based on Panasonic's use of MachBlue, in its booth (13.123) at IBC 2011. "With the over-the-top (OTT) video market predicted to generate $16.4 billion in revenue by 2016, leading-edge companies recognize the importance of accelerating the deployment of new OTT applications for their customers and expanding this offering to pay-TV operators," Bluestreak president and CEO, Dominique Jodoin, said in a prepared statement. "Our experience, working with the largest connected device manufacturers and content providers gives us the insight and expertise to deliver outstanding video everywhere solution. With over 1.2 billion connected devices set to be shipped by 2014, Bluestreak Technology's unique ability to blend traditional TV, OTT and advanced video services is critical to providing a unified user experience across any screen."
  • In other Bluestreak news: The company has announced that it has partnered with various companies and brands, including blinkx, L4Media and Kannuu, to launch what it bills as "the industry's first comprehensive Video Everywhere ecosystem." According to the company, the ecosystem integrates various video technologies in order to accelerate time-to-market for "content owners, device manufacturers, and network operators who want to create and launch multiscreen video experiences across a wide array of connected devices...Today's most popular video services, such as live video programming, HD video-on-demand and personal video recording, are best served on managed networks using set-top box devices," Bluestreak's press materials continue. "However, the growth of broadband networks allows the increased availability and quality of over-the-top services on connected devices, like connected TV's, Blu-ray players, PC's, tablets, smartphones, and digital media players. Video Everywhere blends content and services from traditional pay-TV operators, OTT properties and users' CE devices, PC's, tablets and smartphones to create smart video services on any device. The new Video Everywhere ecosystem that Bluestreak Technology is currently spearheading includes services such as: 1) Over-the-top (OTT) Services--A series of comprehensive OTT video channels delivered by blinkx, the world's largest video search engine. blinkx indexes and manages Web content from over 800 channel partners and delivers targeted video advertising from the growing inventory of Web advertisements. 2) Social Media--A fully integrated suite of interactive and social media-enabled widgets and applications, including Facebook, Twitter, and Flickr applications, powered by L4 Media, a leader in interactive media and mobile development. 3) Innovative Search Navigation--Instant access to advanced search and navigation technology from Kannuu which streamlines discovery of content in an IPTV environment. 4) MachBlue Smart Screens--MachBlue Smart Screens is a multiscreen solution providing network operators, content aggregators and system integrators with the capacity to deliver cross-platform pay-TV and OTT video services. It enables operators and content aggregators to distribute their content anywhere (on an operator's managed network or over-the-top) on any device (set-top box, connected TV, tablet, smartphone, etc.). The solution also enables operators' managed devices to access OTT applications and local network video content." Bluestreak, which is making available a white paper on Video Everywhere, is showcasing its new Video Everywhere ecosystem (using 3D content from Sensio) in its booth (13.123) at IBC 2011.
  • CBS has announced that it is kicking off the fall television season with two major social media initiatives: 1) the launch of the "Fall Premiere Show" and live executive producer chats on; and 2) the return of CBS Tweet Week. "The 'Fall Premiere Show,' hosted by Ashley Hartman, will give fans of CBS Television Network shows an in-depth look into the network's fall schedule," the broadcaster states in its press materials. "Starting at 4:30PM, PT/7:30PM, ET on Monday, Sept. 12 through Sunday, Sept. 18, users can watch a 15-minute episode introducing them to CBS's nightly line-up. Each episode, featuring exclusive content from CBS's anticipated new and returning fall series, will be followed by a live chat event with the executive producers from the CBS Television Network dramas that featured cliffhanger endings last season. The chats will coincide with the East Coast rebroadcasts of the respective shows' 2010-2011 season finales (with the exception of 'CSI'). Fans will be given exclusive insights into what to expect when these dramas return the following week. Users will be able to log into using their Facebook or Twitter accounts to discuss the preview show in real time and ask questions from the creative talent during the live chat period. In addition to the preview shows and live chats, will also launch the Fall Premieres Hub, featuring additional videos, trivia, sweepstakes and more...After a successful debut in March, attracting thousands of fans and viewers, CBS will launch another round of Tweet Week, starting on Monday, September 19 and running through Sunday, September 25. For six nights, fans of CBS Television Network's primetime series will be able to log onto their Twitter accounts or to watch selected actors and producers tweet live during the broadcast of their respective programs. Throughout the shows, fans will be given special first-hand commentary and the opportunity to submit questions directly to the talent. To participate in Tweet Week, fans can either follow on Twitter or log onto at the scheduled start times. Fans participating via Twitter should use #CBSTweetWeek or the talent's Twitter handle when submitting questions." Information on the schedules for CBS's Executive Producer Chats and Tweet Week is available here.
North America