Interactive TV News Round-Up (II):, Ixonos, Motorola Mobility, Ooyala Launches "Interactive TV Guide"
--Ixonos Launches "TV Compass" Social-TV Solution
--Motorola Mobility Invests in Ooyala

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • A start-up called will today launch what it bills as an "interactive TV guide" at the DEMO Fall conference in Santa Clara. "TV is becoming a very loose and chaotic social network offline," the company states in its press materials. "According to the Nielsen Co., Americans now spend 35% more time watching TV and using the Internet than we did a year ago. is here to organize the online and offline TV chatter and make it useful. gives you a better TV experience by filling the gap between TV and the audience through key information, share and discuss options and tracking tools, so you never miss out. includes: 1) A personal guide so you don't miss an episode and can keep track of what you've watched or still need to watch. 2) Information and news about your favorite shows, new and old, in one place. helps you stay connected to and track your favorite TV shows to make watching TV a better experience. You sign-up, select your favorite shows and lets you discuss, follow and get notified around the things you want to know about the shows you love. tells you when your shows are on and helps keep track of what episodes you've watched. There's no searching, no flipping through a TV guide and no scrolling through 300+ channels. Can't get enough even after the show is over? Come back to and talk about the show with your friends. No hash tags to remember. No fan Web site or message board to go to. And best of all, you won't ever have to worry about spoiling an episode by talking about it with a friend who hasn't watched it yet; we'll tell you what they've seen and what they haven't...In addition to launching onstage at DEMO Fall 2011, is also announcing: 1) The iPhone and Android app--Brings the entire experience to the iOS and Android platforms so you can easily check show listings, get the latest news and keep your conversations around TV going while you are on-the-go. 2) TV News--Now get news on upcoming episodes, the casts of your favorite shows and more all in one place, so you don't have to search multiple sites. 3) Show Reminders--You can opt to receive an email or SMS notification when a new episode of your favorite show airs, so you never miss an episode. 4) Social Syndication--Automatically tweet or post to Facebook when you want to share what you've said on"
  • Mobile solutions company, Ixonos, has launched a solution called "TV Compass," which it bills as an "easy-to-engage social-TV experience that works consistently across devices from television sets to smartphones and tablets." The company is showcasing the solution at the Intel Developer Forum (booth 728) in San Francisco this week. "TV Compass is a modular system open to various types of content, delivery methods and business models," the company states in its press materials. "It allows companies such as media conglomerates, cable companies, operators and home electronics manufacturers, as well as software and hardware manufacturers, to deliver media content to end-users, across devices, while guaranteeing a consistent user experience. The solution has been designed to be compatible with multiple platforms." Said Sami Paihonen of Ixonos' User Experience Design Center: "More and more television viewers have begun using a computer or a smartphone while watching TV. Consumers across age brackets are going online to look up additional information on editorial and commercial content and wanting to share their thoughts and ideas with friends. To address this, Ixonos has designed a solution that offers a seamless transition between broadcasted content and other online content. For TV viewers, this means a consistent and engaging user experience regardless of which device they use. We discovered that TV viewers are constantly looking to enrich their viewing experience by multitasking, and we believe the constant flow of information can be harnessed better for the benefit of TV viewers as well as companies promoting their content. We designed the TV Compass user experience framework to address this need for sharing information."
  • Motorola Mobility--which is in the process of being acquired by Google (see the article published on, August 17th) and whose product offerings include set-top boxes--said Tuesday that its investment arm, Motorola Mobility Ventures, has made a strategic investment in online video platform provider, Ooyala. "Founded in 2007, Ooyala's solutions include the recently announced Ooyala Everywhere, a suite of integrated technologies and services that deliver professional video across mobile devices, connected TV's and browsers," Motorola Mobility states in its press materials. "Ooyala Everywhere enables publishers to deliver rich, personalized viewer experiences that can be fully monetized through ads, subscriptions, and pay-per-view...Ooyala has more than 1,000 customers that are delivering over one billion streams to over 100 million consumers per month." Said Motorola Mobility VP of corporate development and ventures, Wallace Pai: "Motorola Mobility continues to drive toward delivering converged, multiscreen experiences. We share a common vision with Ooyala, and look forward to building on the synergies between our two companies."
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