Interactive TV News Round-Up (VI): TvTak, VH1, Visiware

Extend the impact of your TV Commercials with TvTak.

--TvTak Demo's its Automatic Content Recognition (ACR) Technology
--VH1 to Bring Back "Pop Up Video" with New Interactive and UGC Elements
--Visiware Launches its Playin'TV Interactive TV Games Service on Bouygues Telecom's Bbox

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Israeli automatic content recognition (ACR) company, TvTak, has published a demo video of its technology. The video is embedded above. "Viewers point their iphones or ipads at the TV while your ad is playing," the company explains on its Web site. "TvTak takes them directly to your Facebook page, landing page, or YouTube clip. With one-click, viewers join your fan page, enter contests or socialize with other fans. TvTak gives you valuable info on user behavior, preferences and demographics."
  • VH1 contacted [itvt] earlier this week to let us know that it is bringing back its iconic series, "Pop Up Video" (which placed informational and/or satirical pop-up caption bubbles over music videos) after a 10-year absence. The network, which has ordered 60 new episodes of 'Pop Up Video' from production company Eyeboogie, promises that the new version of the show will be interactive. "Slated to return this fall, 'Pop Up Video' will also integrate interactive elements including user polling and user-generated pop-up content that will be reflected in the show," a network spokesperson stated in an email to [itvt]. "New popped music videos will also be available for viewing and sharing on VH1.com as they air on TV." In advance of the show's October 3rd (12:00PM ET/PT) premiere, VH1 has launched an online "Pop Up Creator" where viewers can create their own pop-ups, and share them via Facebook and Twitter.
  • Visiware has announced the launch of its Playin'TV interactive TV games service on Bouygues Telecom's Bbox platform (note: while just-announced, the launch actually took place July 19th). "The games channel, intended for a broad audience of children, parents, seniors, and mostly women, is available to all Bbox clients--over one million ADSL or fiber-optic clients," the company states in its press materials. "By pressing the 'Accueil' button of the Bbox remote control and selecting the 'Jeux' section, clients can access Playin'TV’s catalog. The games are available without limit for a non-binding monthly subscription fee of 5 Euros. Playin'TV offers games in 16:9 format for all ages and all tastes divided into five categories (action, sports, casino, puzzle, card and board games). Among the games offered, Bbox clients can play famous titles such as 'Texas Hold’Em' or 'Scrabble Words.' Playin'TV offers its client community many advantages such as: 1) A new game every two months with no change in the subscription price. 2) Competitions to win many prizes such as iPads, HDTV's or Blu-ray players. 3) The possibility to also play the games on the Internet on the Portail TV et Services section or on playintv.bouyguestelecom.fr. Playin'TV on Bbox is a key step for Visiware as it is the first time the company offers its games service on a French ADSL operator."
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