Interactive TV News Round-Up (III): CEA, FourthWall, S&T, GetGlue, Entertainment Weekly, The Gap

--Consumer Electronics Association to Hold "TV Apps Developer University" Event
--FourthWall Media in EBIF Partnership with Strategy & Technology
--GetGlue Teams with Entertainment Weekly to Offer Users 40% off Merchandise from The Gap

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • The Consumer Electronics Association (CEA) has announced that it will hold its first-ever TV Apps Developer University event on September 19th, at its headquarters in Arlington, Virginia. "This hands-on, interactive training event will help developers learn to build TV apps for the more than eight million app-enabled sets CEA projects will ship in 2011," the organization states in its press materials. "This unique event will feature three sessions conducted by experts from LG Smart TV, Panasonic Viera Connect and Flingo.TV...This event is geared toward third-party developers, entrepreneurs, start-ups, software companies, and media and advertising companies looking to design and distribute TV apps for entertainment, communication, lifestyle, gaming and more."To register, visit
  • Strategy & Technology (S&T) and FourthWall Media have announced a partnership to integrate key features of each other's EBIF tools. "These bundled offerings will include the FourthWall User Agent into S&T's TSMonitor product, S&T's TSBinder integrated with FourthWall's Ad Widgets, and the S&T Carousel Streamer with FourthWall's TV Widgets," the companies state in their press materials. "The partnership enables both S&T and FourthWall the ability to deliver a complete, end-to-end offering of complementary products for interactive television applications. S&T's TSMonitor, developed in collaboration with FourthWall, is the first scalable ETV application-monitoring tool, integrated with FourthWall's EBIF User Agent and application development environment. FourthWall's EBIF platform has become the industry standard for ETV deployments on thin client set-top boxes, offering the first EBIF User Agent developed to run on legacy Cisco/Scientific-Atlanta set-top boxes as well as Motorola and tru2way environments. S&T's TSBinder software is used to generate early-bound EBIF ads, binding the advert to the digital video content with which it is associated, allowing FourthWall's Ad Widgets to deliver a growing suite of addressable interactive advertising applications and data that marketers can leverage to drive sales. These include Billboards, Voting & Polling, Request for Information, Click-to-Call, VOD Telescoping, Microsites, MSO Cross-Sell/Up-Sell, and tCommerce. S&T's Carousel Streamer, like its big brother TSBroadcaster, generates EBIF data carousels and encodes them into MPEG-2 transport streams, and delivers them in-band to provide unbound EBIF applications available across all services on the platform. The Carousel Streamer is the application delivery technology integrated with FourthWall's TV Widgets. TV Widgets are interactive applications that viewers can easily download to their set-top boxes. The applications can then retrieve content from predefined sources, and then display the content on the TV screen. Viewers can see and interact with the applications, making their TV experience more engaging and immersive."
  • Social-TV check-in service, GetGlue, has announced a promotion, under which GetGlue users who check-in to a list of fall TV shows recommended by GetGlue's existing partner, Entertainment Weekly magazine, will be able to receive a 40% discount on one regularly priced item at participating Gap stores. "The editors of Entertainment Weekly magazine have compiled a list of great TV shows premiering this fall," GetGlue CEO, Alex Iskold, explains on the GetGlue blog. "As you check-in to these shows on GetGlue, week-over-week, you will unlock exclusive stickers called Walk-On, Sidekick, Star and Showrunner. Attached to the stickers there will be instructions on how to get [a] 40% off discount at Gap. The special will be in effect from September 15th to October 15th, so hurry up, unlock the discount, and then head over to Gap to get yourself new jeans, a t-shirt or that fancy winter hat you always wanted." In other recent GetGlue news: 1) The service has announced its first partnership with a local TV station--Atlanta's 11Alive. 2) The service has also announced that is offering exclusive stickers to users who attend live tapings of NBC's late-night comedy shows.
North America