Interactive TV News Round-Up (VIII): Visible Measures, YouTube, YouView

--Social Video Analytics and Advertising Company, Visible Measures, Raises $13 Million
--YouTube Adds 2D-3D Conversion, Video-Creation Tools; Lets Verified Users Upload Long-Form Video
--YouView Appoints CTO

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

  • Visible Measures, which offers an analytics and advertising platform for social video, has announced that it has secured $13 million in a Series-D funding round, led by DAG Ventures with participation from Conde Nast-owner, Advance Publications, and from existing investors, General Catalyst Partners, Mohr Davidow Ventures and Northgate Capital. The company has raised $45 million to date. "Visible Measures will use this new round of financing to accelerate the development of its patented social video analytics and advertising platform," the company states in its press materials. "The patented Visible Measures platform powers some of the Web's largest properties, including sites from Google, Microsoft, Yahoo!, AOL, Warner Bros., PBS, and hundreds of others. The Visible Measures video dataset now includes performance data on over 400 million videos, and over 300 million unique video viewers cross the Visible Measures platform every month. For context, the top three video properties on comScore's July 2011 US Online Video Rankings--Google (including YouTube), Vevo, and Facebook--saw a combined 271,575 million unique video viewers in July 2011. In addition to expanding its patented platform, Visible Measures is increasing its sales force and support infrastructure to service its expanding client base. The company now has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, and London, in addition to its headquarters in Boston. Visible Measures has also made a recent series of leadership hires, including Google's previous head of sales and enterprise for Google Analytics, Paul Botto, who has assumed the role of general manager of analytics and SVP business development for Visible Measures. Other recent leadership hires include Steve Carter, general manager, viewable media and SVP product...(from Tremor/ScanScout, Specific Media, ValueClick), Marc Schraer, SVP sales and account management (from Google/DoubleClick), Lynne Lipinsky, VP finance (from Tremor/ScanScout), [and] Chris Harris, SVP engineering (from Yahoo/Maven/SeaChange)."
  • In a blog posting, Wednesday, YouTube announced the availability of three new features: 1) The ability to convert 2D videos into 3D "with a single click" (note: this feature is currently in beta). 2) The ability for all account-verified users in good standing to upload long-form videos (previously, videos had to be shorter than 15 minutes). 3) Two additional video-creation platforms: Vlix, which allows users to add effects and text to their videos' intro and closing, and Magisto which automatically edits video into short clips.
  • YouView TV (note: the latter is an initiative that sees 1) the BBC and UK public-service broadcasters, ITV, Channel 4 and Channel 5, 2) UK ISP's, BT and TalkTalk, and 3) UK broadcast transmission company, Arqiva, partnering in order to attempt to develop a common standard and interface for the delivery of online catch-up services such as the BBC iPlayer, the ITV player and 4oD, as well as other Internet-based services, including VOD and interactive TV widgets, to broadband-connected Freeview and Freesat set-top boxes) has named Chris Bramley CTO. "As CTO, Chris Bramley will take immediate responsibility for YouView's technical team and delivering the venture's overall technology strategy," the company states in its press materials. "YouView, on track to launch in early 2012, will integrate content delivered over the Internet and broadcast into one seamless experience for consumers, giving them access to a greater choice of content direct to their living-room TV's subscription-free. Chris Bramley brings to YouView a wealth of expertise in driving the evolution of video-on-demand (VOD) services and was responsible for designing and delivering the first over-the-top VOD service from a UK broadcaster in 2006. Most recently, in his role as chief architect at BSkyB, he led the technical teams responsible for delivering Sky Anytime, Sky Player and Sky Go. Previous experience includes ioko Limited and working on projects for EMI Music. Jeff Hunter remains chief architect and Youssef (Sef) Tuma continues in his role as head of technical delivery at YouView."
North America