Interactive TV News Round-Up (IV): Miso, DirecTV, "Dexter," MOG, Samsung, NBC, Yahoo!

Miso Sync Experience for Dexter

--Miso Offers DirecTV Subs Broadcast-Synchronized Social/Interactive TV Experience for "Dexter"
--MOG Launches Music-Streaming Service on Samsung Connected TV's, Blu-ray Players
--NBC Previewing Episodes of "Up All Night" and "Whitney" on Yahoo!

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Earlier this month (see the article published on, September 1st), Google-backed social-TV company, Miso, announced a partnership with DirecTV that saw it launching a free social-TV app for the iPhone that is synchronized with the satellite-TV provider's programming--thus, the company said, "enabling real-time social features that change based on what you're watching." On Tuesday, Miso unveiled the first fruit of the partnership: a broadcast-synchronized second-screen experience for the Showtime Networks series, "Dexter," which enhances TV viewing with social features and original content such as trivia and viewer polls. "The Showtime original series, 'Dexter,' which kicks off its sixth season on October 2, is the first series to take advantage of Miso's trailblazing social-TV features," Miso states in its press materials. "In partnering with Miso, the first network to feature the unparalleled second-screen experience for fans of a specific series. Miso sets the precedent for a social-TV experience directly synchronized to the viewing of a hit show, no matter whether the show is watched by a viewer in real time, on-demand or via DVR. Miso's new integrated iPhone app connects to DirecTV's HD set-top box, which has the unique ability to communicate with mobile and tablet apps over a customer's home network...Second-screen information arrives on a customer's iPhone through the app via push notifications, allowing viewers to check out the show without having to keep a constant, watchful eye on their iPhone. More than just a means to check into a show, Miso's updated app delivers an unmatched experience for a social-TV platform. Viewers can now cast their votes in polls that might ask, 'Who is Dexter's next victim?'; share the latest quotable uttered by Dexter's ever-mouthy sister Debra; receive alerts when their friends tune in--all while the series is playing. Complementing the experience of watching a show, these features make what's usually a passive activity a highly social one."
  • Music-streaming company, MOG, has announced the availability of its service on 2010 and 2011 Samsung connected TV's and Blu-ray players. "Consumers can find MOG's music service in the What's New and Lifestyle sections of Samsung Apps," the company states in its press materials. "After downloading the application, listeners will enjoy fast and responsive, unlimited, on-demand access to over 12 million songs, plus MOG's revolutionary Artist Radio, all in high-quality audio...Samsung customers accessing MOG on their 2010 or 2011 Smart TV's or Blu-ray players will enjoy the following features: 1) On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time. 2) Simple search and browsing designed for the remote control: MOG developed a 10-foot user interface to provide stunning high-quality and simple navigation of albums, artists or songs for instant playing. 3) High-quality audio: MOG streams music at 320kbps, providing the highest-quality listening. 4) MOG radio: Only MOG offers the patent-pending 'MOG Mobius' music discovery engine, which enables users to switch between true 'artist only' radio or a full mix of similar artists. 5) Charts, editors' picks and new releases: Easily explore all MOG has to offer through its complete guide to everything and anything you want to hear. From weekly top artists, albums and songs, to editors' picks and new releases, you'll find exactly what you're looking for (and more). MOG currently offers an ad-supported, Web-only free version of its music service and two premium subscription tiers: 1) $4.99 per month: Access to MOG on Samsung Smart TVs and Blu-ray players, MOG's desktop app for Mac, and online at 2) $9.99 per month: Access to MOG on Samsung Smart TVs and Blu-ray players, online, MOG's desktop app for Mac, or through the MOG app on iPhone and Android phones, all via a single MOG account."
  • NBC is teaming with Yahoo! to offer exclusive original episodes of its new comedies "Up All Night" and "Whitney" online, prior to their regular network broadcast. The episodes debuted on September 27th. NBC is also making previously broadcast episodes of the shows available through
North America