Interactive TV News Round-Up (IV): MLB, NCTA, CEA, Victoria's Secret, Ooyala, Facebook

--MLB Again Offering Interactive Video Coverage of Baseball Postseason
--NCTA's Michael Powell and CEA's Gary Shapiro Cross Swords Online over "AllVid"
--Victoria's Secret Taps Ooyala to Power Live Social Video on Facebook

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

  • Major League Baseball is once again offering interactive video coverage of baseball's postseason through its Postseason.TV service ($3.99 for either the American League Division Series or the National League Division Series; or $5.99 for both of those, plus the National League Championship Series). "Now in its third year, Postseason.TV delivers a customized and interactive online viewing experience with up to 10 different camera angles, synchronized with the live network-broadcast audio, blackout-free," a posting on an MLB blog explains. "You can watch any of the available camera angles or up to four different angles simultaneously in a multi-view option--not the produced broadcast that TV viewers are accustomed to seeing, but rather, a modern way to get more out of baseball's most important time. It also is important to note that not all features will be included for the tiebreaker action. Ready for access this weekend? You can put it in the quad view (mosaic mode) and drag four camera angles from the menu on the right. You have the option of seeing priceless interaction between teammates in the dugout, including after celebrations, that you might not ordinarily see. While Postseason.TV is available for US and Canada customers only, MLB.TV Postseason is also now available to those outside those countries at a one-time cost of $19.95. International customers can watch every postseason game live or on-demand, just as everyone could do out-of-market throughout the regular season. You'll get HD quality, picture-in-picture (and multi-game views), DVR controls (pause and rewind), a choice of home or away team radio broadcasts, clickable linescores, in-game highlights and Twitter integration. For fans on the go, Postseason.TV will offer portability via At Bat 2011, the best-selling suite of mobile applications developed by, by providing mobile access to the same live camera angles, the quad mode option and network-broadcast audio. has lowered the price of the At Bat mobile app to $4.99 for the postseason. Postseason.TV will be available on a variety of devices."
  • The heads of the NCTA and the CEA--Michael Powell and Gary Shapiro--are currently engaged in an online debate about the FCC's "AllVid" proposal (note: the proposal, which foresees IP gateways and adapters that would bridge the gap between smart, broadband-connected video devices and the managed networks of cable, telco-TV and satellite-TV operators, is generally opposed by the cable industry and supported by the consumer electronics industry). The debate began when Powell, in a posting on the NCTA's blog, questioned why Shapiro--otherwise a strong opponent of government regulation--is "leading an effort to push the FCC to adopt new regulations that would impose substantial costs on cable and other video providers, and that would have the very government bureaucrats that he so disdains set technical standards on a marketplace that is exploding with innovation." Shapiro responded on the blog to Powell's charge that he holds a double standard as follows: "You are correct in that in a perfect world cable would not have to be mandated to give consumers a choice. But as long as consumers have only one cable provider, giving consumers an option to get boxes at retail is pro-competition. What few consumers can do is cancel one broadband cable service and replace it with another. Cable is a physical monopoly, like utility services, and even the strictest of conservatives accept some regulation of natural physical monopolies." Powell had not yet responded to Shapiro's comment as [itvt] went to press.
  • Online video platform provider, Ooyala, and video production company, Madoff Productions, contacted [itvt] Thursday to let us know that they were recently tapped by Victoria's Secret to power a Facebook live stream of the New York Fashion's Night Out event that was held at Victoria's Secret's SoHo store earlier this month. "Fans of Victoria's Secret connected via Facebook and shared comments as they watched the show live and got up close and personal with Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, Erin Heatherton and Lily Aldridge at the Victoria's Secret SoHo store," Ooyala states in its press materials. "Fans who missed the live event could still watch it on-demand days after the event to get an inside look at Fashion's Night Out. Madoff Productions provides Victoria's Secret with a one-stop shop for creative services, production and post-production. Ooyala's high-quality online video platform and powerful real-time analytics helped Victoria's Secret reach viewers, wherever they were, on every platform and device...Ooyala recently unveiled Ooyala Social, which lets companies integrate high-quality video onto their Facebook pages and track engagement. The company has seen firsthand the power live video can have when coupled with social media. Ooyala Social creates a two-way conversation and compresses the distance between the brand and consumers." Said Madoff Productions founder, B. Jeffrey Madoff: "Whether the destination is TV, Web or mobile devices, the most precious commodity of all is people's attention. As audiences become more splintered, it is critical to know how to reach them. High-quality video in a social setting lets a consumer brand like Victoria's Secret reach a built-in audience. Ooyala has the most sophisticated analytics out there. They help us see clearly who is watching what, when, where and for how long. That clarity is what brands need to make business decisions and decide where to invest their production resources. For example, we know that Victoria's Secret fans from 118 countries watched over 1,000 hours of content on Facebook in the first 24 hours alone."
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