Interactive TV News Round-Up (III): FilmFlex, Film4oD, GetGlue, DirecTV, LOVEFiLM, StudioCanal


--FilmFlex Launches "Download-to-Rent" Option on Film4oD
--GetGlue in Social-TV Partnership with DirecTV
--LOVEFiLM Launches iPad Instant-Streaming App
--LOVEFiLM in Exclusive Content Deal with StudioCanal

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

  • FilmFlex Movies, a VOD service provider that is a joint venture between Sony Pictures Television and The Walt Disney Company EMEA, has launched a "download-to-rent" option on Film4oD, the online VOD service it operates in partnership with UK movie channel, Film4. "Download-to-rent, which saves the movie to the user's computer, has been introduced to enable Film4oD viewers to watch films offline for the first time," the company states in its press materials. "It has been developed to suit users either with low bandwidth or those that would like to watch a film when not connected to the Internet (such as when traveling or abroad). The new functionality also allows users to begin watching their selection while the film is being downloaded. Film4oD, available at, was launched in November 2010 and has more than 50,000 registered users. The existing online streaming service has been expanded to include the option to download films to rent. With films available from between £0.99 to £3.99, the download-to-rent service launches with 'Attack The Block' and 'Arthur' available to watch the same day as they are released on DVD. Film4oD, powered by VOD white-label specialists FilmFlex, offers more new releases to rent online than anyone else, including iTunes, Lovefilm or Blinkbox with many available on the same day as their DVD release."
  • Social-TV check-in service, GetGlue (note: the company recently unveiled a major update to its iPhone app--see the article published on, September 21st), has announced an integration of its service with DirecTV. "This is the first time that GetGlue has been integrated natively by a major pay-TV provider," GetGlue states in its press materials. "GetGlue has been integrated into DirecTV's on-screen experience through DirecTV's Social TV App, so DirecTV customers in the US can use their remote control to check-in to their favorite TV shows. DirecTV customers will also be able to view the feed of their friends' check-ins and easily change channels to see the shows their friends are watching...In addition to this new TV viewing experience, GetGlue has also enhanced its iPhone app experience for DirecTV customers. With the integration, the GetGlue iPhone app will detect and pair with DirecTV set-top boxes. This way, the GetGlue app will automatically detect what's on TV, making it even easier for GetGlue users to check-in and share what they're watching. Also new today, DirecTV customers can also use the DirecTV iPad app to check-in on GetGlue. DirecTV customers have access to exclusive rewards through GetGlue when they check-in via DirecTV's on-screen Social TV App, DirecTV's iPad app and through GetGlue for iPhone. DirecTV is at the leading edge of social TV, and with these multiple integration points with GetGlue, DirecTV users have even more direct access to socialize around the content they love." (Note: rival Miso also recently announced an integration partnership with DirecTV--see the article published on, September 2nd.)
  • Amazon-owned, UK-based movie-streaming service provider, LOVEFiLM (often referred to as "the European Netflix"), has launched a free iPad app. "The app allows users to instantly watch, pause, fast-forward and rewind their movie stream, view trailers and add to their DVD rental list on the go," the company states in its press materials. "Subscribers can now easily access instant movies in and out of the home by linking their account with LOVEFiLM. Subscribers on packages of £5.99 or above can use the app at no extra cost by simply entering their login detail." Said LOVEFiLM CEO, Simon Calver: "LOVEFiLM's debut on iPad is a huge win for our customers as the latest platform to support the service. This is a huge leap in movie watching for the 21st century--making LOVEFiLM more portable than ever before. LOVEFiLM on iPad is the latest step in giving film fans total control over their viewing schedule and our commitment to expanding the ways in which members can stream movies and TV series on a range of devices."
  • In other LOVEFiLM news: The company has signed an exclusive long-term deal with StudioCanal that covers the UK and Germany and that will give its subscribers access to StudioCanal's line-up of new and library films for a 12-month window. "UK and German members of LOVEFiLM, Europe's largest subscription service--streaming movies and TV episodes over the Internet and sending DVD's by post--will be the first to instantly stream all of StudioCanal's latest and future releases, through the LOVEFiLM Player, either on the PC, via in-home connected living room devices, or on the PlayStation3," the company states in its press materials. "StudioCanal's new releases will be exclusively available to LOVEFiLM members who subscribe to streaming as part of their package...LOVEFiLM will also partner with StudioCanal to support its UK and German titles from early stage production, including additional distribution support through theatrical, home video and streaming on-demand releases."

North America