Interactive TV News Round-Up (VII): thePlatform, Visible World, Cox, Yidio

--thePlatform Appoints VP of Engineering, In-House General Counsel
--Addressable Advertising Specialist, Visible World, Secures Deployment with Cox
--Programming Discovery Specialist, Yidio, Launches Personalized Daily Email Alerts

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Comcast-owned white-label video publishing company, thePlatform, has appointed Mike Horwitz as VP of engineering and Tina Santos as in-house general counsel. "Mr. Horwitz will lead thePlatform's core product development, testing and deployment, and oversee the company's operational business intelligence, including capacity planning and metrics monitoring," thePlatform states in its press materials. "Ms. Santos will direct all legal and compliance matters for thePlatform. Both will be based out of the company's headquarters in Seattle...Horwitz comes to thePlatform after spending more than five years in senior-level engineering positions at Comcast, building technology teams from the ground-up, managing backend data system development, and executing on the company's online and next-generation product lines. Most recently, Horwitz served as senior director, engineering for Comcast converged products. Before that, he was senior manager of engineering and principal engineer, both for Comcast Interactive Media. Prior to Comcast, Horwitz was a technology manager and development lead for a number of network management start-ups in the greater Philadelphia area. Horwitz graduated from the University of Pennsylvania with a Bachelor of Science degree in Engineering. He will report to Ian Blaine, CEO of thePlatform." More information on Tina Santos' bio is available here.
  • Addressable advertising specialist, Visible World, said Tuesday that Cox Communications plans to use its Conductor product to enable it to deliver more relevant advertising to its customers. "Visible World's Conductor is an advanced, flexible, Web-based campaign management system that offers an automated, efficient and seamless way to customize commercials and deliver them to the right audience based on segments identified by the advertisers," the company states in its press materials. "Conductor's automated customization capabilities enable advertisers to create the right promotions to the right customers with a new level of operational efficiency...Conductor allows marketers the flexibility to customize base spots, it provides control over the integrity of each spot even as multiple versions are created and delivered to reflect local demographics and product availability. For advertisers with regional markets to support, Conductor speeds up the often cumbersome process of customizing corporate-approved spots to meet regional needs...Visible World works with the nation's leading cable providers, brands, and advertising agencies with TV advertising solutions that enable efficient creation and targeted delivery of messages that can reach more than 56 million cable households." Said Visible World CEO, Seth Haberman: "Maintaining a competitive edge in today's marketplace means taking advantage of all the advanced technology at a marketer's disposal. We're pleased to offer a solution that reduces the pain involved in creating multiple spots for different offers so that marketers, like Cox, can react quickly to market conditions while maintaining brand consistency and quality."
  • Online programming discovery specialist, Yidio, contacted [itvt] earlier this week to let us know that its Yidio Alerts service (see the article published on, June 28th) now includes Netflix integration and personalized daily email alerts. "This may be the only service that has a daily personalized reminder," a company spokesperson claimed in an email to [itvt]. "Other TV guide sites have general audience weekly newsletters. You only receive Yidio's daily digest on days that one of your shows is airing or newly available online. This is also going to be a great vehicle to tie-in with new show promos, season premiers and offers." More information on Yidio's personalized daily email alerts can be found on the company's blog.
North America