Interactive TV News Round-Up (VI): PlayJam, Relentless, Slingo, Roku, Target

--PlayJam to Launch Relentless Software's "Quiz Climber" Game on its Connected-TV Games Portal
--PlayJam in Connected-TV Games Partnership with Slingo
--Roku Boxes Now Available at Target

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Interactive TV games company, PlayJam, has announced that it will launch Relentless Software's "Quiz Climber" game on its global connected-TV gaming platform. "Relentless debuted their 'Quiz Climber' app on the iPhone earlier this year, already having attracted one million-plus gameplays," PlayJam states in its press materials. "'Quiz Climber' is an extremely straightforward yet amazingly addictive social quiz, where players pit their knowledge against friends and family by answering questions on a variety of topics including pop culture, sport, history and literature. A cute squirrel 'Quizzel' represents each player and climbs the leaderboard to overtake others with each correct consecutive answer given. The higher Quizzel climbs, the more difficult the questions become. Players compete weekly for the top position. Relentless has partnered with PlayJam to bring social games to the fast growing connected-TV space via its aggregated games portal. The world's largest TV network, PlayJam delivers a mix of in-house and leading brand titles to millions of connected-TV devices from leading manufacturers including Samsung, LG, Sony and Panasonic. PlayJam provides consumers globally with easy access to an extensive library of casual and social games at the touch of a button on the remote control. PlayJam's network is a social engagement and monetization platform that drives increased revenue and customer loyalty through core features such as cross-network tournaments, leaderboards, real-time mass-participation events, virtual currencies and recommendations. PlayJam has launched a beta SDK to provide game developers with a simple one-stop route to global games distribution via TV."
  • In other PlayJam news: The company says that Slingo has become the latest games developer to provide games for its connected-TV platform (other partners include Puzzler Media and Relentless Software--see article above). "PlayJam and its content partners are capitalizing on Adobe AIR 3's groundbreaking technology that majorly enhances the range and quality of games on Flash-enabled connected TV's," the company states in its press materials (note: for more on Adobe AIR's use in connected-TV environments, see article in this issue). "Significantly driving revenue potential, Adobe's 3D flash software makes smart TV a compelling games medium, set to rival both online and mobile platforms." Said PlayJam commercial director, Anthony Johnson: "We are delighted to welcome an award-winning games developer such as Slingo to the PlayJam Network. We look forward to working with Slingo's team to bring their much-loved titles into millions of homes worldwide via smart TV."
  • Roku has announced that its Roku 2 XS and XD players are now available at Target. The devices are also available at Best Buy and Wal-Mart, as well as through Roku itself and online retailers.
North America