Interactive TV News Round-Up (V): Nagra, Sigma Systems, On Demand Group, SeaChange International

--Nagra Bolsters its Ad-Targeting Capabilities via Acquisition of Sigma Systems' SIS Business
--On Demand Group Promotes Stephen Riome to Managing Director
--SeaChange International Announces its TelcoTV Exhibit Plans

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Nagra, the Kudelski Group company which in 2009 acquired interactive TV and advanced advertising company OpenTV, has announced a deal with Sigma Systems to acquire the latter's Subscriber Information Service (SIS) platform business. "As part of the business partnership, Sigma Systems will continue its product development and deployment support associated with the launch of the SIS business for Nagra," Nagra states in its press materials. "The SIS is an essential component to Nagra's advanced advertising strategy, giving service providers the ability to aggregate disparate sources of customer information--such as location, subscriber demographics, services and usage trends--into a single view for audience qualification. This in turn allows service providers to match relevant advertising with the appropriate audience. Combined with Nagra's existing advertising solutions and capabilities, including campaign management, ad decision and ad management services, and interactive advertising systems, SIS allows service providers to deliver the right advertisement to the right audience, increasing viewer engagement and interactivity. What's more, the SIS was designed for multiplatform and multi-device use, in both linear and non-linear (VOD) environments, giving it an edge in today's multiscreen environment. The SIS is based on the SCTE-130 standard and has been extensively tested in the CableLabs Advanced Advertising Interop Program, providing a proven framework for the deployment of advanced advertising services. Nagra's advanced advertising solutions are based on OpenTV products which it acquired in 2009." Said Nagra's SVP and general manager of advanced advertising, Paul Woidke: "Nagra is committed to enabling advanced advertising capabilities, addressability in particular, for service providers worldwide. Sigma Systems is the pre-eminent developer of an SCTE-130 compliant SIS platform. By entering into this partnership agreement and integrating SIS into our advanced advertising offering, we are ensuring that audience qualification is an integral part of our solution--and that it can be leveraged to deliver the right message to the right audience. Combined with our existing advanced advertising components, the SIS acquisition sets a new benchmark in turnkey advertising solutions that can be available to our customers not only in the United States, but worldwide."
  • SeaChange International's VOD content-aggregator subsidiary, On Demand Group (ODG), has promoted Stephen Riome to managing director. "Along with ODG's fully managed transactional service business, Riome will also be responsible for adding additional blue-chip clients to ODG's content-processing and third-party promo production business," the company states in its press materials. "In this new role he continues to be responsible for the group's international content acquisitions and programming activities. With over 25 years of international pay-TV experience, Riome has already served on ODG's board. In his six years at ODG Riome has been instrumental in refining operational, acquisitions and corporate strategy to facilitate ODG's international expansion across four continents. Riome has been a driving force in delivering and developing ODG's transactional businesses around the globe. He brings unique experience in the implementation and commercial operation of pay-TV and transactional services having worked for a variety of international broadcasters in the UK, Europe, Asia and the Middle East."
  • In other SeaChange news: The company has announced its exhibit plans for TelcoTV 2011 (October 26th-27th in New Orleans). "Demonstrations at SeaChange booth 120 will include SeaChange's Nitro video subscriber experience software, Infusion advanced advertising platform, and in-home gateway," the company states in its press materials. "SeaChange's Nitro software enables service providers to offer subscribers control over linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give viewers intuitive features and functionality to navigate and manage video content on any screen they choose, including TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability. The Infusion advanced advertising platform is designed to help service providers manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets as they migrate to consolidated regional and national advertising systems that are managed from increasingly Web-centric and virtualized datacenters. Infusion enables targeted advertisements to be dynamically inserted into linear and on-demand video streams across multiple screens. SeaChange's in-home gateway uses DLNA standards to enable whole-home DVR, as well as viewing and sharing of OTT and television content, images and music throughout the home. The gateway supports multiple thin clients like PC's, netbooks, smartphones, game consoles and others."
Region: 
North America