Interactive TV News Round-Up (I): Adobe, LG, TiVo, AT&T, Starz, Avail-TVN, C&W

--LG, TiVo Using Adobe AIR to Bring Flash-Based Apps to Connected TV
--AT&T U-verse Customers Gain "TV Everywhere" Access to Starz/Encore Programming
--Avail-TVN Secures First Deployment of its AnyView Multiplatform Video Solution

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Adobe said Tuesday that LG Electronics and TiVo have become the latest companies to bring Flash-based applications to connected TV's and other digital home devices via its Adobe AIR solution. The company also announced the availability of Flash Player 11 and AIR 3. "With more than 100 unique digital home devices already certified to support Adobe Flash and AIR, including Samsung Smart TV's, Adobe expects rapid growth for Flash-based applications across connected televisions and other devices," the company states in its press materials. "New gaming apps like Frima Studio's 'Zombie Tycoon,' VH1's 'I Love the 80's Trivia' or 'Raider' from PlayJam, as well as premium video experiences from SnagFilms, Flingo, Epix and others are just a few of the applications that are enabled by AIR...With the AIR SDK, Flash Builder and Flash Professional CS5.5 software, developers can build new applications for connected digital home devices or extend existing Flash-based experiences from desktops and mobile devices to TV's. AIR 3 brings a series of advancements to TV's including full hardware-accelerated rendering for 2D and 3D graphics to enable console-quality gaming applications. Content publishers are able to deliver HD videos with Dolby and DTS 7.1 channel surround sound for full support of home theater systems. With the new Game Input API, developers can also make a range of devices an integral part of the gaming experience on TV screens, including joysticks, smartphones and tablets...Flash Player 11 and AIR 3 enable the next generation of immersive application experiences across devices and platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows, connected TV's and other platforms. Dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with backend systems integration across devices, including the iPhone and iPad via AIR...Flash Player is supported on more than 98 percent of Internet-connected PC's today and by the end of 2011, Adobe expects more than 200 million smartphones and tablets including Apple iOS devices to support Flash-based applications via AIR. By the end of 2015, the number of devices that will support AIR is expected to increase to 1 billion. AIR, a superset of Flash Player, enables developers to leverage existing code to create and deliver standalone applications across devices and platforms."
  • AT&T U-verse TV is now offering authenticated customers "TV Everywhere" access to premium programming networks, Starz and Encore. "Now U-verse TV customers can enjoy access to more than 500 premier titles of Starz and Encore movies and original programming on U-verse Online as an added benefit of their monthly Starz and Encore subscriptions," the company states in its press materials. "U-verse customers who subscribe to U-verse TV packages that include Starz and Encore can sign-in to U-verse Online and watch popular shows from the networks on their computer, including Starz Originals 'Torchwood: Miracle Day,' 'Spartacus: Gods of the Arena,' 'Spartacus: Blood and Sand' and 'Camelot'; the Encore Original series 'Moby Dick'; and numerous hit movies including 'Toy Story 3,' 'The Karate Kid,' 'Just Go With It,' 'Grown Ups,' 'Tangled,' 'The Other Guys,' 'Salt' and 'The Tourist.'" Said AT&T's president of content, Dan York: "This compelling content from Starz and Encore is a great addition to U-verse Online, especially as we continue to expand our content library on every screen. We're securing rights from leading content providers to make TV shows available to U-verse TV customers across platforms--on TV, online and on mobile devices." According to AT&T, U-verse Online's content library now includes over 175,000 TV shows, movies and video clips.
  • Avail-TVN has secured the first deployment of its recently launched AnyView multiplatform video solution (see the article published on, June 13th)--with Cable & Wireless Communications' (CWC) Caribbean subsidiary, LIME. LIME's AnyView-powered multiplatform video service "will launch commercially in Jamaica and Barbados in Q4, with expansion across the Caribbean to follow in 2012," Avail-TVN states in its press materials. "LIME is the first CWC subsidiary that will launch multiplatform video services with Avail-TVN, with the potential for expansion of the relationship to 37 additional markets across Cable & Wireless Communications' global footprint. LIME, the leading full-service telecom provider in the Caribbean, delivers landline, Internet, mobile and entertainment services to 14 Caribbean countries. Using adaptive bitrate (ABR) technology, Avail-TVN will provide up to 130 live SD television channels as well as video-on-demand content for LIME customers to access via set-top boxes and connected devices. Avail-TVN will also manage the subscriber experience, providing the user interface and electronic program guide, and monitoring broadcasts 24/7 from the company's network operations center. The service will be delivered via LIME's private broadband network...Avail-TVN's AnyView leverages the latest IP-based technologies to deliver advanced services. ABR ensures a seamless and quality viewing experience on any device by detecting a user's bandwidth and device capacity in real time, delivering the traditional television service experience to the living room as well as to a second and third screen. AnyView solves one of the main challenges to providing a consistent level of quality across a multiplatform service. MPEG-4 encoding, another key feature of the Avail-TVN offering, more than doubles available bandwidth, allows the service provider to offer more high-impact services like HD and 3D, and works seamlessly across a range of devices." Said Avail-TVN CEO, Ramu Potarazu: "Avail-TVN is very excited to be partnering with Cable & Wireless and LIME on this groundbreaking multiplatform solution that leapfrogs traditional TV delivery models. We look forward to celebrating successful launches in the Caribbean and elsewhere over the coming months."
North America