Interactive TV News Round-Up (III): DirecTV, Discovery, General Sentiment, Q Scores, Google TV

--DirecTV's Nomad Device Lets Customers Side-Load Content from their DVR's
--Discovery Names JB Perrette Chief Digital Officer
--General Sentiment and The Q Scores Company Launch "Social TV Audience Reaction Monitor" Service
--Final Version of Google TV Add-On for Android SDK Released

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

  • DirecTV has launched a device called the Nomad that allows customers to side-load recorded programming from their DVR to up to five mobile devices or PC's. Priced at $149 and built by Morega Systems, the device currently supports PC's, the iPhone and the iPod touch; future versions are slated to support Macs, iPads and Android mobiles. Multichannel News's Todd Spangler has more.
  • Discovery Communications has named Jean-Briac (JB) Perrette chief digital officer. He was previously president of digital and affiliate distribution and content distribution strategy at NBCUniversal. "Overseeing a combined team of more than 300 employees, in his new position with Discovery, Perrette will lead the company's digital strategy, including Discovery's US Web sites (including,, and, interactive technology, digital operations and programming group, and will lead digital distribution efforts with non-traditional affiliates (ex: Apple, Netflix, Amazon, etc.)," Discovery states in its press materials. "He will also be responsible for Discovery commerce, including licensing and home entertainment, as well as footage and music services. In 2011, Discovery's Digital Media division has logged significant growth in video streams, unique viewers and app development. Monthly video streams across Discovery's US sites are up 83% to 126 million, the sites average over 50 million monthly uniques and are #1 in time spent viewing among all TV sites. The division also has launched three #1 apps in the past year, including the HowStuffWorks and Discovery apps for iPad...In his most recent post at NBCUniversal, Perrette oversaw North American distribution of television and film content across digital platforms. He coordinated NBCU's overall content distribution strategy, and was responsible for NBC's broadcast network distribution. He also helped launch new digital channels Sleuth, Chiller and Universal HD, and played a leadership role in developing the industry-leading digital venture, Hulu. Perrette's industry and civic commitments have included board positions with A&E Television Networks, Hulu, the Peacock Equity Fund and Citizen Schools New York, a non-profit devoted to expanding the learning day for middle-school students in low-income communities. He will be based in New York where he lives with his wife, Amy and their son."
  • General Sentiment (GS) and The Q Scores Company have launched a service called the Social TV Audience Reaction (STAR) Monitor, which they claim provides "comprehensive daily monitoring of every primetime show across the broadcast universe and insight into online discussion and the emotional attachment between viewers and these shows. Emotional Bonding Q scores and General Sentiment's online discussion analytics offer metrics that quantify discussion levels, emotional attribution and commitment strength among viewers," the companies' press materials continue. "The GSQ STAR Monitor delivers competitive insight by assessing the audience's reactions to all shows that air new episodes on the same night. The report combines General Sentiment's online volume and involvement metrics, which provide the daily emotional reaction, with Q Scores' nationally representative measures of ongoing audience devotion to determine program commitment and staying power. It is built upon a two-day trailing model that captures and takes into account viewer data for those using online media and DVR equipment for delayed program viewing. Daily tracking of primetime shows in this manner provides a unique approach for networks, advertisers and media buyers to analyze which shows have the most committed audience and thereby gain valuable competitive insight...The GSQ STAR Monitor is the new industry standard in social-TV monitoring. The report is an enhanced version of the TV Audience Evaluation Reports (TVAER's) that GS and Q Scores developed last year to provide insight into audience involvement and emotional reaction, and it complements GS's newly released TV Brand Match product, which offers data on the suitability of advertisers. When used together, these three tools complete the media-buying equation."
  • Following a preview release of the Google TV add-on for the Android SDK (see the article published on, August 23rd), Google has released the final version. "A few weeks back we released the preview of the Google TV add-on for Android SDK," the company states on its blog. "Today we're releasing the final add-on for the upcoming release of Google TV software. The differences in this version from the preview release are minor: 1) We heard your feedback, and the Action Bar now renders horizontally, in line with other Android devices. We've published code for a left-side navigation bar, since that may work better for navigating with D-Pad when you have vertically scrolling lists. Check out an example app built using the sample code here. 2) There are additional keys on the screen for quick access, e.g., picture-in-picture, fast forward, channel up/down, etc. Please note that these keys will only work with the next Android SDK Tools, revision 14."


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