yap.tv Builds Customized Social TV App for USA Network

-- Viewers can access chat groups, instant polls and cast photos


Top U.S. basic-cable channel USA Network signed yap.TV to build a customized version of its social TV app that it will use to promote programs such as Burn Notice and Psych

The app, which USA and yap.TV plan to unveil in November, will be distributed as a free download for Apple's iPad and iPhone. USA and yap.TV said viewers will be able to chat with other fans of its various series through the app, and they will also be able to create a dynamic programming guide, watch video content, and invite friends on Facebook and Twitter to use the app. 

USA hopes the social buzz generated from the app will help drive increased ratings for original series such as White Collar and Suits. The app will prompt users to participate in instant polls, and will contain custom chat groups, cast photos and show rankings. 

"We are constantly looking for ways to expand our reach and engage our fans not only through rich experiences, but across multiple platforms so that they can access our shows and engage with them wherever they are," Jesse Redniss, VP of Digital for USA Network, said in Tuesday's announcement. More

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