Interactive TV News Roundup

-- BigBand Builds Virtual Zoning App for Targeting Ads to IP Devices

-- U.S. Telcos Deploy Stringray's Galaxie Digital Music Service

-- MobiTV Develops TV Everywhere Product

-- Time Warner Cable Turns to Cloud-based Navigation Interface

  • Digital Video networking specialist BigBand Networks unveiled an IP-based targeted advertising application that cable operators can use to deliver ads to both set-top boxes and IP-connected devices. Its virtual zoning technique allows providers to target ads to devices based on demographics, or to geographic areas by relying on zip+4 codes. With cable MSOs such as ComcastTime Warner Cable and Cablevision using mobile devices such as Apple's iPad to deliver video to subscribers, BigBand's app could be used by operators to send targeted ads to customers watching video on mobile devices. Redwood City, Calif.-based BigBand said its targeted advertising application integrates with existing back-office systems, and reduces the bandwidth necessary to deliver both zoned and targeted advertising. Arris struck a deal last month to acquire BigBand for $53 million. 
  • Montreal-based Stringray Digital said it has struck deals with Hawaiian Telcom, Lumos Networks and Paul Bunyan Communications to deploy its interactive Galaxie Digital Music Service. The deals mark the first U.S. deployments for Galaxie, which runs on the Microsoft Mediaroom IPTV platform. The application allows users to browse 50 channels of music without changing the current channel. Paul Bunyan Communications is based in Minnesota, and Lumos Networks operates in portions of Virginia, West Virginia, Pennsylvania, Maryland, Ohio and Kentucky. 
  • Mobile TV distributor MobiTV is beginning to pitch pay TV providers a TV Everywhere solution based on the Emeryville, Calif.-based company's cloud-based platform. MobiTV, which supplies content to mobile phone providers, says cable operators, satellite TV providers and IPTV providers could use its product to offer subscribers live and on-demand programming for viewing inside and outside the home on personal computers, tablets and other mobile devices. 
  • Relying on cloud-based technology, Time Warner Cable is slowly rolling out an interactive program guide featuring thumbnails that display cover art from movies and other elements not found in its current guide. The second largest U.S. cable MSO has already deployed the guide to parts of Los Angeles, Dallas and Syracuse, Light Reading Cable notes. "We expect to roll it out broadly in the next several quarters," CEO Glenn Britt said on the company's third-quarter earnings call. The new guide, which runs on set-tops that are equipped with a DOCSIS IP connection, could help Time Warner Cable compete with Verizon and its more advanced Interactive Media Guide. 
Region: 
North America