Students Present Launch Plans for Interactive Apps at The Cable Center in Denver

Business students presented launch plans for real-world interactive TV applications during the first Daniels Interactive Case Study Competition on October 27 at The Cable Center in Denver. The winning team from the University of Denver's Daniels College of Business presented a business plan for a 2-screen synchronized programming app developed by Ball State University students.

Craig Leddy, president of Interactive TV Works, and Ron Rizzuto, professor and co-director, Daniels College of Business, created the competition, designed to inject fresh thinking into how the industry deploys advanced video applications. The competition was featured at a Cable Interacts industry event facilitated by Leddy and hosted by CTAM Rocky Mountains (now the Rocky Mountain Cable Association).

The winning team of Joshua Gentry and Xiaopan Zhang recommended enhancements to Ball State's ScreenShots, a 2-screen app that links a tablet to TV content for tweets from viewers, screen capture photos and games. Through Ball State's Center for Media Design, directed by Michael Holmes, BSU students previously built a version called Bazinga!, synched to the hit TV show, "Big Bang Theory." The Daniels students, applying the app to a fictional Snack Food Channel, proposed business returns through deeper audience engagement, user-generated content, and advanced advertising.

The runner-up team of DU undergraduates SurenRanchhod and Jon Kaiser analyzed Television At a Glance (TAG), an interactive cable channel by Comcast Media Center and Janicek Media that helps consumers to learn about entertainment options and access service tips. Other teams addressed the ARRIS Whole Home Solution (Jon Zimmerman,Yacong Wang, Huan Cui) and HITS Video On Demand (Ruopan Liu, Yang Qu).

Judging the competition were former Time Warner Cable executive Tom Feige; Clayton Banks, president, Ember Media; Stewart Schley, principal, Stewart Schley Content; and Mike Losier, senior VP, marketing and product development, Liberty Global. The judges commended all of the students and said the thoroughness of their presentations made it difficult to select a winner.

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