Interactive TV News Roundup

-- Hulu Scores Rights Deal with The CW

-- Virgin Media Bundles Spotify Music

-- Armani Exchange App lets iOS Users Create Fashion Shows and Buy Clothes

-- Disney Signs Online Video Licensing Deals with Amazon and Netflix

-- Internap's Concurrent Deal Could Help Deliver VOD to Multiple Devices

  • A five-year rights deal Hulu struck with The CW could help the online video provider reach women ages 18 to 34 that are drawn to series such as Gossip Girl, Supernatural, 90210 and new series Ringer and The Secret Circle. Ad-supported versions of The CW shows will debut on Hulu later this year, and it will distribute commercial-free series to Hulu Plus subscribers that pay $7.99 monthly. "This agreement is a new high-water mark for online video streaming services," Hulu SVP of content distribution Andy Forssell wrote on the Hulu blog. "With this deal, Hulu will offer users of both Hulu and the Hulu Plus subscription service current season episodes from five of the six broadcast networks (ABC, The CW, Fox, NBC, and Univision) before the end of the year."
  • Virgin Media is offering subscribers that order a broadband Internet tier of 30 Mbps or faster six free months of access to digital music service Spotify. Virgin said customers with a Spotify Premium subscription will be able to access music on any of Virgin service, including online and mobile platforms and TiVo DVRs. Spotify charges £9.99 monthly for unlimited access to its music library. After the six-month trials expire, Virgin and Spotify said Virgin customers will be able to switch to Spotify's free, ad-supported music service, or buy a monthly subscription. 
  • Armani Exchange launched an interactive video app for Apple's iPhone and iPad that lets users customize their own music video fashion show and buy Armani clothes. Its A|X VIDEOMIX app allows mobile users with iOS devices to select runway models, music and backgrounds for a runway show, and share the content they create with friends on Facebook and Twitter. Armani built the app with boutique branding and technology studio Sodamedia
  • Disney struck licensing deals with Netflix and Amazon which will allow the companies to distribute hit series from ABC and Disney Channel online and through mobile devices. With Amazon set to ship its $199 Kindle Fire tablet on Nov. 15, the agreement will allow it to offer popular series such as Grey's Anatomy, Lost and Disney Channel kids favorite Pinheas & Ferb to Amazon Prime members that buy the tablet. The contract extension that Disney signed with Netflix will allow the company to stream ABC programs to subscribers, in addition to ABC Family hit series Switched at Birth and prior seasons of Kick Buttowski and all episodes of ABC thriller Alias
  • Internap Network Services struck a deal with video-on-demand technology provider Concurrent that could help it distribute video to multiple devices. Internap, which operates a content delivery network, said it will use Concurrent's eFactor software to simplify multi-format video delivery for live and on-demand content. eFactor's Transmux solution allows providers to repackage videos for distribution of online video through adaptive bitrate formats from Apple, Adobe and Microsoft


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