Interactive TV News Roundup

-- Jivox Raises $8.2 Million for Mobile Advertising Play

-- Kudelski Group to Cut 270 Jobs

-- BCM Wins Patent for Measuring 'Second-by-Second' Interactive TV Responses

-- Adobe Buys Video Advertising Platform Auditude

-- Charter Integrates Portal with Netflix, Amazon, Hulu

  • San Mateo, Calif.-based interactive video advertising startup Jivox said it raised $8.2 million in financing. The company said it will use the money to support "rapid adoption" of its interactive advertising technology, which is designed to deliver advertising to mobile devices, including social sharing features.  Fortisure Ventures led the investment round, which included existing investors Opus CapitalHelion Advisors and Diaz Nesamoney. Jivox also named Fortisure Ventures CEO Mani Subramanian and Akademos CEO John Squires to its board of directors.
  • Switzerland's Kudelski Group said it is cutting 270 positions, which the Nagravision parent company said will reduce costs by CHF 90 million ($101.5 million) annually. Kudelski, which bought interactive TV software company OpenTV last year, said it also created a cyber security division and that it will spin off its Nagra Audio business next year. 
  • Interactive TV provider BCM won a U.S. patent for technology it developed to measure how viewers respond to interactive TV programming and advertising. The Summit, N.J.-based company said U.S. Patent 8,051,455, entitled "Systems and Methods for Providing a Token Registry Encoder," allows it to supply programmers and advertisers with data that details "second-by-second" responses to interactive programming and ads. "Previous to the development of this technological method, programmers and advertisers have typically relied on imperfect synchronization between clocks on interactive event insertion servers and clocks on home set-top boxes," BCM said. "The primary issue with this method is that both of these clocks could easily be more than 30 seconds apart, rendering the ability to measure precise interaction within a 30 second commercial spot impossible," it added.
  • Adobe said Tuesday that it had acquired privately held video advertising platform Auditude. The company said the acquisition will help it provide customers with an end-to-end video offering that connects authoring, publishing, monetization and optimization of video across all IP-connected devices. Founded in 2005, Auditude has focused on helping premium publishers and media companies deliver advertising to multiple devices. Adobe, which didn't disclose terms of the deal, said it plans to integrate Auditude with its digital marketing suite, which consists of integrated analytics and optimization products. 
  • Charter Communications is allowing its cable subscribers to search for content from Netflix, Amazon and Hulu through its portal. The fourth largest U.S cable MSO doesn't have deals in place with the online video providers. Instead, it appears to be using the integration as an attempt to add value to its Web portal. "Consumers are watching streaming video from a variety of content providers on multiple devices at an increasing rate," Charter SVP of product and strategy Rich DiGeronimo said in Tuesday's announcement. "Charter is embracing this change in landscape, and making the search and discovery for all types of content easier and more convenient for consumers by integrating content from numerous sources into a single online directory," he added. 
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