Interactive TV News Roundup

-- Avail-TVN Launches Advanced Advertising Insertion and Marking Service

-- Logitech Pulls Plug on Google TV Set-top

-- Netflix Signs Multiyear Deal with Lion Gate

-- WheelsTV Rolls Interactive Video Test Drives

-- Tremor Video Expands Connected TV Ad Network

-- CableLabs Using S3’s StormTest Development Center

  • Logitech said it will no longer manufacture its Revue set-top, with Logitech CEO Guerrino De Luca calling the company’s Google TV effort “a mistake of implementation of a gigantic nature.” Logitech saw little consumer interest in the device, and said its effort to sell the Google TV set-top took a toll on its operating income. The Verge has more
  • Independent cable channel WheelsTV launched a new interactive feature for its iDrive videos which allow viewers to use the scrub bar that displays on the bottom of video-on-demand and DVR programming to quickly navigate to chapters in its videos about automobiles. Viewers watching videos about cars can use the arrow buttons on their remotes to skip to chapters on topics such as fuel, power and warranty information. WheelsTV posted a demo of its iDrive test drives here
  • Avail-TVN says its new Advanced Advertising and Insertion Marking service can help service providers generate ad revenue from video-on-demand and TV Everywhere online video distribution. “Before AIM, a service provider had to remove a VOD asset and replace it with another copy of the same program when the [Nielsen] C3 window expired,” the company said. More 
  • Netflix struck a multi-year licensing deal with Lions Gate Entertainment which will give it exclusive streaming video rights to the studio’s films in the United Kingdom and Ireland. Netflix plans to launch a service in the UK and Ireland in early 2012. More
  • Tremor Video is expanding its online video ad network to connected TVs. The company said it has partnered with Samsung, Panasonic, LG and Phillips to deliver advertising to TVs and other connected devices from the CE manufacturers. Tremor already had agreements with Roku and Boxee to deliver ads through their streaming video set-tops. More
  • S3 Group said CableLabs is using its StormTest Development Center to test interactive TV applications at its Louisville, Colo., headquarters. CableLabs is testing how EBIF-based applications perform on several different types of digital set-tops. More
North America