YuMe, LG Electronics, AT&T AdWorks, Accelerated Media, Audible Magic, comScore Sign Up as Sponsors of TVOT NYC Intensive 2011

--YuMe and LG Electronics Will Sponsor the Post-Event Holiday Cocktail Party
--Previously Announced Sponsors Include Canoe Ventures, Softel, Ensequence, Nagra, RCDb, Rovi, Splat Interactive, SeaChange, HSN, Nielsen Media-Sync, BlackArrow, Civolution, Visible World, Zeitera, Breakaway Communications, the IAB and the 4A's

[itvt] is pleased to announce that YuMe, LG Electronics, AT&T AdWorks, Accelerated Media, Audible Magic, comScore and Intrasonics have joined Canoe Ventures, Softel, Ensequence, Nagra, RCDb, Rovi, Splat Interactive, SeaChange, HSN, Nielsen Media-Sync, BlackArrow, Civolution, Visible World, Zeitera, Breakaway Communications, the IAB and the 4A's as sponsors of TVOT NYC Intensive 2011 (Monday, December 5th at 730 Third Avenue in Midtown Manhattan).

Please note that a couple of sponsor and exhibitor opportunities are still available. If your company is interested in these opportunities, please contact Tracy Swedlow at 415 824 5806 or swedlow@itvt.com.


Canoe Ventures is in the business of better television. Founded as a joint venture by the leading cable television operators in America, Canoe has created the largest national, interactive platform on television to help marketers, programmers, distributors and viewers extend the curiosity, interest, and desire that television creates into the next connected and measurable step--immediately, powerfully, and interactively. Canoe solutions are at work in more than 20 million US households. Canoe is headquartered in New York, with advanced technology operations and collaborative labs in Colorado. For more information, visit http://www.canoeventures.com


Softel is a global leader in key TV and video technologies including subtitling and captioning, interactive TV, MPEG stream processing and multiplexing, opt and ad insertion cuing, and Teletext, delivered through a full range of products, professional services and bespoke development. Based in Pangbourne, near Reading in Berkshire, England, Softel also owns Softel-USA LLC, which focuses entirely on the Americas from its metro New York location. The company also has an impressive network of partners worldwide. With almost three decades of broadcast experience, Softel has built a customer list that encompasses prestigious "blue chip" broadcasters and major post production facilities, as well as freelancers and smaller facilities. For more information, visit http://www.softelgroup.com


Ensequence, the interactive TV company, enables programmers, service providers and advertisers to increase programming ratings, advertising effectiveness and merchandise sales by making their shows and commercials more powerful and engaging with interactive TV. The Ensequence iTV Manager interactive platform solves the technical complexities associated with creating and deploying a high volume of uniquely branded interactive television experiences across cable, satellite, telco and connected devices. Ensequence's customers include the largest and most innovative programmers and service providers in the media industry: NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, QVC, Rainbow Network Communications, Comcast, Time Warner Cable, Canoe Ventures, DISH Network and Verizon. In addition, Ensequence is deployed on multiple connected device platforms. For more information, visit http://www.ensequence.com

Nagra, a Kudelski Group company, provides security and multiscreen user experience solutions for the monetization of digital media. The company provides content providers and DTV operators worldwide with secure, open, integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Its services and content-protection technologies are used by 120 pay-TV operators, securing content delivered to over 149 million active smartcards and devices. Its advanced user experience solutions are integrated in over 160 million devices, enabling video-on-demand, personal video recording, advanced advertising and enhanced television applications. For more information, visit http://www.nagra.com/dtv


LG Electronics USA, based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, visit http://www.lg.com

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing--PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, unique YuMe Ads and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit http://www.yume.com


AT&T AdWorks connects advertisers with their audiences across platforms. Its data and ad offering give it the ability to help advertisers effectively tap into billions of available ad impressions across online, mobile and TV channels to: utilize its data and intelligence, in an aggregated and anonymous way, for advertising with greater ROI; reach across platforms with a growing, multiplatform network; and engage effectively with more innovative interactive ads. For more information, visit http://adworks.att.com

Related Content Database, Inc. (RCDb) provides next-generation TV software solutions and data services to Hollywood studios, network operators, and consumer electronics manufacturers. RCDb's WatchWith Service Delivery Platform enables rapid integration and deployment of a wide range of public and private Web services to managed network set-top boxes, connected TV's, game consoles and Blu-ray discs and players. The Related Content Database provides time-based metadata and services to enable monetization of digital video across multiple distribution platforms. The company has offices in San Francisco and Los Angeles. For more information, visit http://www.rcdb.net or http://www.watchwith.com

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry-leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form. Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. For more information, visit http://www.rovicorp.com

SeaChange International is a global leader in multiscreen video and one of the largest software companies worldwide. The company provides innovative, Emmy award-winning solutions and services for backoffice, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the US, Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. For more information, visit http://www.schange.com


HSN, an operating segment of HSN, Inc., is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names. HSN reaches 96 million homes and is a leader in transactional innovation, including services like HSN Shop By Remote and HSN on Demand. For more information, visit http://www.hsn.com



Splat Interactive delivers solutions for media companies looking to extend their brand into the connected-TV space, create a second-screen experience, engage their audience in new ways, monetize their content and track the results. The TV Foundry App and Platform are built by Splat Interactive, a Seattle based software-as-a-services company that enables two-screen engagements for the connected-TV viewer. Advertisers, studios, enterprises, cable companies and media companies use the TV Foundry Platform to build immersive, two-screen, IP-based TV and media apps across multiple distribution channels. We make it easy. For more information, visit http://www.splat.tv


Accelerated Media is a collection of experienced emerging media specialists that provide strategy, development, implementation and analytic services for advertisers and programmers across multiple distribution platforms. The company navigates and aggregates the constantly evolving interactive television landscape, enabling its clients to interact with their customers and viewers in revolutionary and accountable ways. Its expertise has delivered unprecedented television ad ROI for multiple Fortune 500 advertisers, and accounts for some of the first, and most sophisticated interactive TV campaigns in the country. For more information, visit http://www.aimitv.com

Audible Magic Corporation is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TV's, set-top boxes, smartphones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers and partners, including Facebook, NBC Universal, SoundCloud, Viacom, Disney, MySpace, Sony, Metacafe, Fox, Brightcove, and Universal Music. For more information, visit http://www.audiblemagic.com

BlackArrow is a leading worldwide provider of advanced advertising technology for new television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund, Motorola Ventures, NDS Group, Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. For more information, visit http://www.blackarrow.tv

Civolution is the leading provider of technology and solutions for identifying, managing and monetizing media content. The company offers an extensive portfolio of cutting-edge watermarking and fingerprinting technology applications for audience measurement, media synchronization and forensic marking of media assets in pre-release, digital cinema, pay-TV and online. Through its solutions portfolio, Civolution offers the most comprehensive global media monitoring (television, Internet, and radio) and online content identification and monetization to facilitate and manage profitable content distribution. For more information, visit http://www.civolution.com

comScore is a global leader in measuring the digital world and a preferred source of digital business analytics. For more information, visit http://www.comscore.com

Intrasonics is a Cambridge, England-based, innovation-led company with a unique technology offering. The Intrasonics team has developed a robust patented acoustic data communications technology, offering a number of audio encoding schemes to customers, placing the company firmly as the world leader in accoustic data communications. For more information, visit http://www.intrasonics.com

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit http://media-sync.tv/

Visible World is the leading provider of addressable television advertising solutions. The company's suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Today, Visible World empowers over 200 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable television households. For more information, visit http://www.visibleworld.com

Zeitera is a Silicon Valley start-up located in Mountain View, Calif. Backed by experienced technology investors with successful track records in building technology companies, Zeitera is leading the emerging market for automatic content recognition (ACR) solutions across the broadcast, Internet, and CE ecosystems. Zeitera has a senior team of computer vision, image processing, data-mining, and search experts with experience building large-scale systems at successful start-ups as well as established technology companies such as Sony, AOL, Google, IBM, Broadcom, and Nokia. For more information, visit http://www.zeitera.com

Breakaway Communications is a full-service public relations and marketing communications firm with a rich history of success and a hands-on approach that garners impressive results for clients. The company takes the best of PR--smart people, great strategy and execution, exciting businesses and products--and leaves the bad--bureaucracy, fluff and BS--behind. Its teams embrace today's rapidly changing PR and media environments--combining traditional media and social media strategies--to benefit its clients. With offices in New York, San Francisco and London and a worldwide partner network, Breakaway Communications offers customized communications programs with global reach. For more information, visit http://www.breakawaycom.com


The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, DC. For more information, visit http://www.iab.net

The 4A's (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association, founded in 1917, helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A’s employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. For more information, visit http://www.aaaa.org

North America