Canoe Ventures Publishes In-Depth Report on TVOT NYC Intensive 2011

--Topics Covered Include Interactive TV Advertising, VOD and Dynamic Ad Insertion, ACR, HTML5, Social TV, New Multiplatform Market Opportunities, and More
--Download the Report Here

Canoe Ventures has just published an in-depth report on TVOT NYC Intensive, the annual New York edition of [itvt]'s TV of Tomorrow Show, which took place Monday, December 5th in Midtown Manhattan. Canoe was the premiere sponsor of the event.

A PDF file of the report can be downloaded here.

The table of contents for the report is below:

  • 2  Interactive TV: Finally Here. So say the stalwarts at this year's TV of Tomorrow conference, held in NYC on Dec. 5, 2011
  • 3  Search for Meaning: Multiplatform. The impact of all these connected screens, hungry for video
  • 4  What the Facebook Guy Said at TVOT. Hint--it's social
  • 5–6  Interactive Advertising 2012. Involved execs are cautiously optimistic
  • 6  What's all This About HTML5? Hard to go three steps in ITV without running into HTML5. A quick look at what it is
  • 7  Automatic Content Recognition (ACR): Hot, or Hype? Huge buzz around ACR. Is it the next big thing in ITV?
  • 8  To Watermark, Fingerprint--or Both
  • 9  The Pace of VOD Advertising: On track to be on-par with online?
  • 10–11  Fireside Chat: Technology columnist Leslie Ellis interviews leading cable technologists about what's happening under the hood
  • 12  TV and the Social Scene: How storytelling and content creation is being transformed by social interactions

North America