Interactive TV News Round-Up (IV): SeaChange, Envivio, Sensio, Starz

SENSIO Hi-Fi 3D vs Side-by-Side.mp4

--SeaChange CFO Steps Down
--SeaChange Integrates Envivio Encoders with its Infusion Advanced Advertising Platform
--Sensio to Launch 3D VOD Service for Connected TV's
--Starz Promotes New "Spartacus" Season via Social Game, Online and VOD Preview Episode

Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • SeaChange International announced last week that Kevin M. Bisson has resigned as its CFO in order to take up a position at another publicly traded company. SeaChange says that it plans to announce his successor this week.
  • In other SeaChange news: 1) The company says that it has integrated Envivio's 4Caster C4 Gen III encoders with its recently launched Infusion advanced advertising platform, in order to provide "further options for multiscreen operators to monetize video delivered to Apple devices." The Infusion platform is designed to enable dynamic insertion of targeted ads into linear and on-demand video streams. SeaChange and Envivio offered demo's at CES last week of demographically targeted ad insertion into live program streams on the Apple iPad. 2) AT&T AdWorks is "kicking the tires" on SeaChange's Infusion platform, with an eye to using it to monetize its "TV Everywhere" offerings, according to an article by Jeff Baumgartner in Light Reading Cable.
  • Earlier this month, 3D technology provider, Sensio, announced plans to launch 3DGO!, a 3D VOD service for connected TV's, in what it bills as a bid to increase consumer adoption of 3D viewing. "With 3DGO! consumers across the US will benefit from a complete and user-friendly 3D solution to access and view high-quality 3D titles in the Sensio HiFi 3D format," the company states in its press materials. "Available in Spring 2012, 3DGO! will offer a wide variety of dedicated 3D content, ranging from blockbuster studio titles to must-see documentaries, to consumers whose 3DTV's support Sensio HiFi 3D technology. 3DGO! uses the Sensio HiFi 3D award-winning technology, providing the highest image quality amongst frame compatible format. After installing the application on a connected 3DTV, consumers will simply need to select the 3DGO! service to immediately start enjoying 3D content. The transactional model will offer consumers access to a wide 3D library, which Sensio commits to continue to develop. Neither subscription nor additional equipment is required."

  • Starz Digital Media is promoting the new season its historical drama series, "Spartacus" (premieres January 27th), by launching a Facebook-based social game called "Spartacus: Vengeance The Game," and by making the first episode of the series available online and on-demand across multiple affiliates on January 20th. "Participating affiliates offering free on-demand sampling of the first episode include: Comcast's Xfinity, DirecTV, DISH Network, Cox Communications, Charter, Mediacom, Massillon Cable TV/Clear Picture Inc., Antietam Cable, BVU and Click! Cable TV," the company states in its press materials. "The first episode will be available online free for sampling beginning January 20 at, on Facebook at, and direct through select Starz affiliates including Comcast's Xfinity TV (, DirecTV (, DISH Network ( and Charter ( Users on the go can also view the first episode on Comcast's Xfinity TV app ( for the iPad, iPhone and iPod Touch. In addition, AT&T U-verse, Comcast's Xfinity, Charter and DirecTV will sample the first episode on their respective Facebook pages. DirecTV Audience Network and DISH 101 Network will air the first episode of 'Spartacus: Vengeance' for their subscribers."
North America