Interactive TV News Round-Up (II): BlackArrow, Bluefin Labs, CEA

--BlackArrow Hires Three Execs to Support Expansion onto New TV Platforms
--Bluefin Labs Provides Social-TV Metrics for the Golden Globes Telecast
--CEA: 53% of Online US Adults Watch Streaming or Downloaded Video in the Home

Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Dynamic VOD advertising specialist, BlackArrow, has announced the hiring of three executives who it says "bring proven success in on-demand and linear television; social and broadband video; and the advertising and media marketplaces to broaden BlackArrow's expertise in providing advertising technology and services to monetize TV content across multiple platforms. The new appointments," the company's press materials continue, include: 1) Dr. Joseph Matarese, CTO--a highly regarded, senior cable television and telecommunications technology executive, renowned for thought-leadership and innovation in the development of on-demand advertising and content systems [note: see the article published on, January 10th]; 2) Tricia Iboshi, senior vice president, client services and operations--a proven veteran of the IP video and social video markets with KIT Digital and thePlatform; and 3) Dean McCormick, vice president, advertising solutions--a media executive with extensive experience in ad sales, strategy and business development." Said BlackArrow CEO, Dean Denhart: "The ability to successfully monetize television content is the lever that will ultimately drive the market success of multiplatform viewing. Joe, Tricia and Dean collectively have the advanced advertising expertise and the diversity of platform experience required to drive viewer engagement and new revenue across multiple devices for service providers, programmers and advertisers."
  • Social-TV analytics specialist, Bluefin Labs, has published some metrics for Sunday night's Golden Globes telecast. "As 2012 starts to unfold, an emerging theme in social TV is how much this consumer behavior of tweeting-while-watching-TV is growing," the company's head of marketing and business development, Tom Thai, writes on its blog. "Twitter's work with the TV networks is a big driver, as is the consumer adoption of social-TV apps, such as GetGlue, Miso, IntoNow and others. When the 2011 Fall Premieres rolled out, we were seeing triple-digit growth over 2010 Fall Premiere numbers. Now, as the Mid-Season premieres start to air, we're again seeing triple-digit growth over last year. The growth trend can also be seen in awards shows. Last night's telecast of the 69th Annual Golden Globe Awards activated over 1.11 million social media comments. Compare this to the mother of all awards shows--The Academy Awards--which garnered 966,000 social media comments when it aired in February 2011, almost a full year ago." More of Bluefin Labs' social-TV metrics for the Golden Globes can be seen in the infographic on this page.
  • The Consumer Electronics Association (CEA) is releasing a study, entitled "Connecting the Dots Between Consumers, Content and Consumer Electronics in the Home," which it says found that "more than half (53 percent) of online US adults watch some form of streaming or downloaded video content in the home. Those consumers have a distinct preference for streaming video versus downloading content, as 51 percent view streaming content and spend an average of two hours per week watching, while only 15 percent download content and spend an average of one hour watching," the organization's press materials continue. "Like video consumption, more than half (54 percent) of online US adults listen to digital audio in the home. But unlike video, the preference for digital audio content skews toward downloaded audio (43 percent) versus streaming audio (37 percent). Those consumers spent an average of 2.6 hours listening to downloaded files versus two hours for streaming audio...One in four consumers expressed an interest in purchasing a home media connectivity system. The study shows that new home purchasers can be a 'sweet spot' in spurring adoption of connectivity systems. 60 percent of those interested in connectivity systems indicated that they were considering buying a system with a purchase of a new home...CEA will reveal further results and insights of the study in a webinar on Wednesday, January 18, from 3:00 to 4:00PM EST. [The CEA's manager of industrial relations, Chris] Ely will lead the webinar to discuss how consumers are accessing streaming and downloaded content in the home, how they are getting to that content, how that connection could be improved, and their level of interest in systems designed to streamline and simplify access to content in the home. The study...was conducted September 19-25, 2011. It was designed and formulated by CEA Market Research.
North America