Interactive TV News Round-Up (VI): Tremor Video, TubeMogul, TSmedia, Warpia, Hillcrest Labs

--Tremor Video Buys TubeMogul's InPlay Video Analytics Technology
--TSmedia Develops Interactive TV Apps for Australia's Largest Telco
--Warpia Launches PC-to-TV Connectivity Solution Featuring Hillcrest Labs Technology

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or

  • Interactive online video advertising company, Tremor Video, said Friday that it has acquired TubeMogul's InPlay video analytics technology, and that it will integrate it into its VideoHub enterprise video platform, in order to enable an end-to-end video-analytics solution for publishers. "InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators," Tremor Video and TubeMogul state in their press materials. "The transfer of ownership gives Tremor Video an industry-best set of publisher video analytics, allowing the company to give publishers and their partners the ability to measure, track, report and deliver on the signals driving the performance of video content. TubeMogul, which started as a video measurement company for publishers, shifted its focus in the past year after launching the industry's first demand-side platform for video advertising. Although TubeMogul is divesting its publisher analytics, the real-time reporting tools developed for TubeMogul's video advertising platform will be unaffected, giving clients uninterrupted access to audience, engagement and brand impact data by site and by ad. The deal continues to enhance Tremor Video's VideoHub suite of products, making insights gathered from more than 1 billion video streams available to help publishers understand how their videos are discovered, what drives engagement and much more. InPlay will be available to all publishers as part of VideoHub for Publishers, launching in Q1 2012."
  • Slovenian app developer, TSmedia (note: the company is a wholly owned subsidiary of Telekom Slovenia), announced earlier this month that it has developed a weather-forecast app and a digital-radio app for "the largest Australian telecommunications operator" (presumably Telstra). "The largest Australian network operator purchased the implementation of two applications for digital TV," the company states in its press materials. "10-days Weather Forecast for any location from more than two million places in the world, which can be checked by digital TV users at any time on their TV screen. It allows users to set the weather forecast of their favourite locations, as well as more detailed data (barometric pressure, humidity, wind, visibility, UV index). The contents of the weather forecast service are provided by Accuweather. Radio Stations Centre is an application, which aggregates more than 50,000 different radio stations from around the world, and it transforms the TV into a single center of all audio and video content. It enables a user to select radio stations depending on the content (type of music, sports, talk radio stations), location, and language. The contents of the radio stations centre services are provided by TuneIn...In developing the applications, TSmedia collaborated with a Slovenian company Multimedia-Vision."
  • At CES earlier this month, Warpia unveiled WarpiaTV, a PC-to-TV connectivity solution that incorporates a wireless motion controller and icon-based video-browsing software. "Users can stream their favorite sports, news, entertainment and HDD content wirelessly from up to 30 feet away while maintaining complete control of their content via the included Wireless Motion Controller," Warpia states in its press materials. "In addition, the icon-based browser makes viewing content from the hard drive as well as popular Internet video sites quick and easy. WarpiaTV Wireless Edition enables users to stream any content from their notebook or PC wirelessly to an HDTV in 1080p full high-definition resolution with stereo audio. Hard drive content such as streaming video, pictures, movies and presentations as well as Internet content such YouTube, Facebook, Twitter and Netflix can be shown on your HDTV without the hassle and clutter of wires while you continue to use your laptop screen to surf the Web, check email, and more...The new WarpiaTV Browser powered by [Hillcrest Labs'] Kylo [browser] simplifies PC and Internet viewing on your television with a customized icon-based browsing guide to the most watched Internet sites like Pandora, Netflix, Amazon, YouTube and more. The included Wireless Motion Controller provides the ability to control the PC mouse and seven PC functions including volume, mute and escape. With Hillcrest Labs' Freespace technology, the user doesn't need to point the controller at the screen for basic control functions such as volume, mute and escape. Freespace technology allows the user to hold the Wireless Motion Controller in the position that is the most comfortable for him/her. For Web browsing and cursor placement, simply point the Controller at the TV and the curser moves on the screen, allowing the user to experience the latest technology in PC-to-TV navigation. WarpiaTV Wireless Edition includes the Wireless Motion Controller, WarpiaTV Browser, HDMI cable, wireless USB receiver, wireless USB PC adapter, quick-start guide and installation CD. WarpiaTV is also available in a wired version for a lower price. The wired WarpiaTV version includes the Wireless Motion Controller and WarpiaTV Browser, along with a 6-foot HDMI cable to connect a laptop to the TV. The basic WarpiaTV is available for $79.99 and WarpiaTV Wireless Edition is available for $199.99 at www.warpia.com."
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