"T-Commerce Deployments: Overcoming Challenges Evolving Best Practices" at TVOT NYC Intensive 2011

T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices

[itvt] is pleased to present a video recording of the session, "T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

"This session--featuring panelists representing television networks, pay-TV operators, and technology providers--will examine the lessons learned from recent t-commerce deployments on TV and second-screen devices. Putting these campaigns front and center, panelists will identify emerging technologies and key success factors impacting this space--for better or worse--now and in the near future. Topics to be addressed include: 1) Product assortment and sales potential: which items or services are proving best at driving sales (and which aren't) and how large a sales opportunity is t-commerce for networks, operators and brands? 2) Infrastructure challenges: what backend obstacles were most troublesome in recent t-commerce deployments and what strategies did panelists employ to overcome them? 3) Commerce integration: initial strategies and best practices for integrating commerce in programming and advertising. 4) New platforms and technologies: the potential for connected TV's and automatic content recognition (ACR)-powered second-screen apps to drive commerce. 5) Social commerce: social media's expanding role in t-commerce."

Panelists included:

  • Mike Fitzsimmons, CEO, Delivery Agent
  • Mark Garner, SVP of Business Development and Distribution Marketing, A&E Television Networks
  • Will Keller, President, WE Keller Group (Moderator)
  • Anthony Landamia, Executive Director of Product Management, SeaChange International
  • Rachelle Zoffer, Director of Content Strategy and Acquisition, Interactive TV, Verizon FiOS

(Note: [itvt]'s regular daily news coverage will return shortly.)

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