"Social TV, Viewer Data and Monetization" at TVOT NYC Intensive 2011

Social TV, Viewer Data and Monetization

[itvt] is pleased to present a video recording of the session, "Social TV, Viewer Data and Monetization," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

"This session will explore the various ways in which social TV, and the new forms of viewer data it is generating, have begun to impact advertising and other forms of TV monetization, and to identify the ways in which advertisers, programmers and other stakeholders can take advantage of this new medium to improve--and perhaps even completely reinvent--their marketing efforts. Topics to be addressed include: lessons from the field--how social-TV advertising is fairing in the market to date; best practices for transforming viewers into co-marketers through social sharing of marketing messages; monetization lessons to be learned from the emerging social commerce space; the various ways in which social TV is generating new forms of data (including real-time data, and detailed data on viewer engagement); and how these new kinds of data may be used in order to create new genres of advertising and to revitalize campaign strategies."

Panelists included:

  • Sean Casey, CEO, SocialGuide
  • Gavin Douglas, Chief Revenue Officer/Chief Creative Officer, iPowow
  • Mark Ghuneim, CEO, Wiredset/Trendrr
  • Patrick Salyer, CEO, Gigya
  • Lori Schwartz, Chief Technology Catalyst, InterPublic/Co-Governor, Academy of Television Arts & Sciences Interactive Media Peer Group (Moderator)
  • Seth Tapper, CEO, SecondScreen Networks

(Note: [itvt]'s regular daily news coverage will return shortly.)

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