LG Electronics CES News Round-Up

2012 CES Sneak Peek | LG Smart TV | LG Canada

--Revamps its NetCast Connected-TV Platform
--Launches Google TV-Based Connected 3D TV Line
--Unveils "Magic Remote" for its 3D Connected TV's
--Partners with Gaikai to Bring Cloud-Gaming Service to its 3D Connected TV's
--Will Launch Verizon FiOS TV App on its Connected-TV Devices Later This Year

LG Electronics generated a fair amount of news at CES. Here is a round-up of interactive TV-related announcements and news from and about the company:

  • The company unveiled its new Cinema 3D Smart TV's, which among other things feature an upgraded version of its NetCast connected-TV platform. "Over the past year, LG has elevated the user experience of its smart-TV function by adding over 1,200 apps and a range of premium content services," the company states in its press materials. "Such growth in sophistication has been accompanied by increased user convenience. NetCast, LG's own smart-TV platform, has been upgraded and an integrated search function has been added to allow easier and quicker access to content. In turn, popular search words can be used to search through LG's expansive smart-TV ecosystem. In addition to basic communication functions, social networking services (SNS) on LG's Smart TV now permit users to 'share' and 'like' what they're watching. NetCast will be the platform in approximately 60 percent of LG's flat-panel TV's introduced this year...LG intends to deliver the most enjoyable smart-TV experience through its Cinema 3D Smart TV's. In order to enhance LG's competitiveness in the quantity and quality of 3D content, LG will continue to add a range of high-quality 3D content, such as Hollywood movies and games, as well as user-generated content (UGC)."
  • The company launched a two-model Google TV-based connected 3D TV line, which it bills as combining "the familiarity of Google's Android OS with the convenience and comfort of LG's 3D and smart-TV technologies, offering consumers a new and attractive home entertainment option" (see the article published on itvt.com, January 22nd).
  • The company unveiled a new remote control for its Cinema 3D Smart TV's. Dubbed the Magic Remote and based on technologies from Hillcrest Labs (see the article published on itvt.com, January 10th), the new remote offers a range of methods to control the TV set, LG says, including "voice recognition, wheel, magic gesture and pointing...The Magic Remote's most obvious difference [from] conventional remote controls is that push-buttons constitute merely one dimension of the intuitive user experience," the company's press materials continue. "By implementing voice-recognition technology into Magic Remote, users can enter text--such as search terms--with voice commands, speeding up the overall smart-TV browsing experience. The Wheel located at the center of the Magic Remote enables users to swiftly scroll up and down various menus and apps, allowing users to make quicker selections. Meanwhile, the Pointing function (formerly known as Point and Click) allows users to simply point the Magic Remote toward the TV screen and drag the on-screen cursor to make selections. Through Pointing, users can also navigate through LG's smart-TV ecosystem without having to use multiple buttons and arrow keys. Additionally, physical Magic Gestures can be inputted as commands, enabling users to control Cinema 3D Smart TV's with simple arm or wrist movements. In addition to the four control functions, the Magic Remote also offers the 3D button, which undertakes 2D-to-3D conversion with a single click of the button. Due to its arched ergonomic design, the new Magic Remote is easier to grip and hold onto, allowing for a more comfortable Cinema 3D Smart TV experience."
  • Los Angeles-based cloud-gaming company, Gaikai, announced a partnership with LG to launch a cloud-gaming service on LG Cinema 3D TV's, starting with 2012 products. "Gaikai has spent three years building the fastest interactive cloud network in the world, instantly capable of delivering cutting-edge games without the need for any extra custom hardware," the company states in its press materials. "Coupled with relationships with the top video game and development partners around the world, Gaikai is capable of delivering a broad catalog of the world's most exciting games straight to LG connected consumers...LG will leverage Gaikai's processing cloud platform for its game portal service operating within the LG smart-TV ecosystem. Consumers will be able to use smart-TV sign-in and seamlessly play a broad range of games, including some of the latest award-winning releases." Said Taeg Il Cho, VP of LG's TV Product Planning Group: "We care passionately about delivering the best content and most premium experiences possible for our valued customers: the ability to have award-winning games, that run on much more powerful hardware in the cloud than today's Playstation3 or Xbox 360, made this a must-have feature for our televisions and future devices."
  • The company announced that a Verizon FiOS TV app will launch on current LG connected TV's and Blu-ray players later this year (see the article published on itvt.com, January 12th).
Region: 
North America