Interactive TV News Round-Up (IV): ITV, PayWizard, nuvoTV, Ooyala, Pac-12

--UK Broadcaster ITV Taps MGt's PayWizard for Micropayments
--nuvoTV Taps Ooyala to Power Marketing Campaign Based on Facebook Social Viewing
--Pac-12 Hires Former Executive to Head Up its Digital Initiatives

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • UK commercial terrestrial broadcaster, ITV, has selected MGt's PayWizard as its micropayments solution for online programming content and services, PaidContent reported Monday. "We can confirm we now have a pay mechanism in place, using MGt's PayWizard, which will enable us to begin to trial our consumer propositions," an ITV spokesperson said. "There is nothing further to announce on those propositions at this time, we will first be conducting closed trials as is standard practice. Our wider pay strategy is also progressing well with deals with subscription platforms LoveFilm and Netflix secured in the last month both contributing to our goal of driving new pay revenue streams."
  • Online video platform provider, Ooyala, and nuvoTV, an English-language TV network targeted at Latino audiences, said Monday that they have partnered to "launch an innovative marketing campaign through which cross-device, social-TV experiences increase viewership and drive overall fan engagement for [the network's programming]. Debuting earlier this month," the companies' press materials continue, "nuvoTV delivered the first-ever multiplatform launch of a season premier both on-air and on Facebook with the first episode of the new season of 'Operation: Osmin.' Using an interactive Facebook app and embedded player developed by Ooyala, nuvoTV substantially increased its viewership for the season two premiere of its reality-TV hit 'Operation: Osmin' via Facebook. nuvoTV will continue to use Facebook for special promotional events to drive social engagement around its content and to increase tune-in to its full range of programming available." Said Ooyala co-founder and president, Bismarck Lepe: "This is a great step forward for social television. nuvoTV's innovative strategy underscores the tremendous power and potential of multiplatform, cross-device viewing. The convergence of digital video and social this year will enable networks to inspire deeper and more interactive engagement with their content." Added nuvoTV SVP of marketing, Rafe Oller: "Ooyala's personalized viewing experiences optimized for multiple devices and platforms give us a strong marketing platform to drive significant audience growth and engagement. Combined with the deep level of consumer insights we get from Ooyala's analytics, we're now able to deliver the best personal viewing experience anywhere...Ooyala technology is enabling us to harness the power of social networks for promoting our content throughout the season and grow leadership in our demographic. Broader, quality exposure to programming is critical, but it is only part of the equation. You need to engage viewers on a personal level and create an emotional connection with your program's brand."
  • Pac-12 Enterprises (note: the latter was recently established by the Pacific-12 college athletic conference to "launch the Pac-12 Networks and Pac-12 Digital Network and to control the distribution of the Pac-12 intellectual property rights in sports, education and other Conference and membership initiatives") contacted [itvt] Monday to let us know that it has appointed David Aufhauser as VP and general manager of digital media. "With Pac-12 Enterprises, Aufhauser will oversee all aspects of the Pac-12's digital business as well as the creation and management of the Pac-12 Digital Network, an innovative new platform that will help provide unprecedented exposure for the Conference's athletic and academic programs," the organization states in its press materials. "With a groundbreaking digital network, Pac-12 Enterprises is creating the first-ever collegiate Web site portal that will feature hundreds of live Pac-12 athletic events and other original programming across all 12 campuses. With live streaming, mobile technology and social-TV capabilities, the Pac-12 Digital Network will allow consumers to watch Pac-12 events on any device from anywhere in the world. By introducing a conference-controlled Web site portal, Pac-12 Enterprises will provide a common digital platform that all member universities will be able to leverage long term. This forward-thinking approach will let the Conference foster innovation across a common technology platform, with an aggregated audience, while member schools can focus on developing engaging digital content chronicling the accomplishments of their talented student-athletes...Aufhauser, a Stanford University graduate and former collegiate water polo player, joins Pac-12 Enterprises after serving as vice president, media at Say Media where he managed the global ad network and launched Say's category strategy in key verticals. Prior to Say, he was the chief business officer at, heading up business development and strategy. From 2003-06, Aufhauser led business development and operations at Yahoo! Sports where he helped build the leading digital sports property. Additionally, he has led various business, sales, and marketing functions at growth companies including Bebo, Citizen Sports, Evite and Netscape."
North America