Interactive TV News Round-Up (V): IntoNow, Pepsi, MC, Marks & Spencer, Samsung

--IntoNow Teams with Pepsi for ACR-Powered Interactive TV Promotion
--MC (Music Choice) Promotes Christina Tancredi to COO
--Marks & Spencer Becomes First UK Retailer to Launch App on Samsung's Connected-TV Platform

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • IntoNow, the automatic content recognition (ACR) company that was acquired by Yahoo! last year (see the article published on, April 26th), teamed with Pepsi on a Super Bowl weekend second-screen experience that was designed to promote the latter's Pepsi Max brand and that offered participating viewers the chance to win a lifetime's supply of the beverage. "Here's how it will go down this weekend," IntoNow explained on Yahoo!'s blog. "1) First, if you haven't already, you've got to get IntoNow from Yahoo!. You can download it for free here for iOS (iPad and iPhone) and here if you have an Android phone. 2) Next, tune into the NFL Honors award show, which is being hosted by Alec Baldwin and will air on Saturday, February 4 at 9:00PM EST on NBC. Since 2002 Pepsi has presented the fan-selected Pepsi Rookie of the Year award, and this year the award will be presented during NFL Honors. Once you tune in, use IntoNow to tag the program with one simple tap. This will get you some behind-the-scenes footage and ensure you get a notification to enter the sweepstakes during the Super Bowl. 3) Speaking of the Super Bowl, with smartphone or iPad in hand, tune into the big game on Sunday and tag it with IntoNow. When the Pepsi Max ad airs during the game, IntoNow will synchronize with your TV, unlocking your entry into the Pepsi Max for Life sweepstakes. It's simple, fast, and, as we like to call it, 'automagical.' You'll be one of the first folks in the world to experience a commercial that not only knows you're there, but jumps into your living room and gives you a shot at winning Pepsi Max for life."
  • Multiplatform music programmer Music Choice, which is in the process of rebranding itself as "MC" (see the article published on, January 31st), has promoted Christina Tancredi to the newly created role of COO. "As COO, Tancredi will assume responsibility for day-to-day operation and strategic initiatives of the Affiliate Sales and Finance Department as well as Advertising Sales, Content, Creative, Marketing, Production, Product Development and Research departments," the company states in its press materials. "Tancredi first joined Music Choice in 1989 and has been a senior executive involved in virtually all major initiatives for over 20 years. Her insight has helped to build the brand and establish Music Choice as the most popular free on-demand network in the country. She most recently served as executive vice president from 2005-2011 where she oversaw all aspects of advertising, research, marketing, and new business development. During this time she was instrumental in the launch of Music Choice's linear network SWRV, the first 24/7 interactive video music network."
  • Samsung Electronics UK has announced that Marks & Spencer (M&S) has become the first UK retailer to create an app for its connected-TV platform. The app, however, does not currently support commerce. "The new app which is available to download from Samsung's smart-TV app store, Samsung Apps, today and developed in collaboration with the multichannel video agency Adjust Your Set, will give viewers access to the latest in high street trends as well as tips on lifestyle, food, fashion and technology all from the comfort of their living room," the company states in its press materials. "Viewers interested in fashion and home trends, advice on selecting the perfect wine, beauty tips or recipes, will be able to switch straight to the M&S smart-TV app on the biggest and brightest screen in the house...M&S will join an ever-growing collection of services available on Samsung Smart TV's such as BBC iPlayer, Lovefilm, Netflix, YouTube, Teletext Holidays, Rightmove, Thomson Local, Facebook and Twitter, giving viewers a huge choice of content for the television. 'Samsung Apps' is the first and biggest app store available for TV's, with over 10 million apps already downloaded worldwide, proof that consumers are rapidly embracing the smart-TV format." In other Samsung news: SlashGear has a write-up of Samsung's new Smart Touch remote control.
North America