Interactive TV News Round-Up (I): ABC, Xbox Live, AT&T U-verse, BBC Red Button

--ABC Promotes "The River" via Interactive Experience on Xbox Live
--AT&T Launches U-verse iPad App
--BBC Releases Red-Button Programming Schedule through February 12th

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • ABC recently offered a Kinect-powered interactive experience on the Xbox Live platform, in order to drive interest in the series premiere of its show, "The River." "'The River' experience on Xbox Live allows viewers to go behind the scenes and uncover clues related to the disappearance of Dr. Emmet Cole, and to unlock a full-length HD trailer for the series before its premiere," the broadcaster states in its press materials.
  • AT&T on Tuesday announced the availability in the Apple App Store of an iPad app for its U-verse IPTV service. The app provides users with access to AT&T U-verse's "TV Everywhere" content, but does not currently support live streaming of linear channels. "Recent studies indicate that the majority of tablet owners use their device simultaneously while watching TV," the company states in its press materials, "and with this app users can link their iPad to their choice of any U-verse TV receiver and access several great new features like: 1) Extra content and information about the TV show you're watching, including series overview, episode synopsis, photos, cast and crew information, related TV shows and more. 2) A full-featured, intuitive U-verse remote control with channel, guide, DVR, interactive app and on-demand controls, eliminating the need for extra (or lost) remotes throughout the home. 3) Advanced search functionality to help you find the content you want. 4) Recommendations on what to watch with ratings and reviews. 5) Ability to share information about what you are watching with friends on Facebook. And while you're on the go, you can: 1) Watch hit TV shows and movies over any WiFi connection. Choose from a library of popular content based on your U-verse TV package, including shows and movies from Starz, Encore, TBS, TNT, truTV, Cartoon Network and Adult Swim, with more choices added on an ongoing basis. 2) Access the U-verse programming guide and DVR scheduling, similar to the functionality available on the U-verse app for iPhone and iPod touch...Using the U-verse IP platform and in-home U-verse WiFi network, customers can link the app to any U-verse TV receiver in their home. Using a simple one-time set-up process for each U-verse receiver, customers just tune to channel 9301 and go through intuitive steps to name their U-verse receivers using a default name like 'living room' or 'bedroom,' or create a personalized name, to enable the functionality and features."
  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through February 12th.
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