Interactive TV News Round-Up (III): Jivox, MC, NBC, Super Bowl, Roku, BBC iPlayer, HBO Go

--Jivox Offering Customizable Interactive Video Ads for Political Campaigns
--Music Choice (MC) Provides Statistics on Usage of its Interactive TV Channel, SWRV
--NBC Provides Usage Statistics for its Live Streaming of Super Bowl XLVI
--Roku Offering BBC iPlayer in UK
--Bewkes Calls on Pay-TV Operators to Offer HBO Go on Roku and Other Connected-TV Platforms

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Cross-platform interactive video advertising specialist, Jivox, last week announced the release of customized interactive ads for political campaigns. "The Jivox Political Ad Kit enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage with supporters," the company states in its press materials. "This results in better-informed and more engaged voters, with improved ad performance and ultimately higher campaign ROI...Jivox Interactive Video Ads for Political Campaigns include: 1) Custom interactive widgets for impactful messaging and engagement. 2) Social sharing options for maximum reach, including Facebook, Twitter, GooglePlus and YouTube. 3) Mobile capabilities to optimize campaigns on any screen, including iPad and iPhone. 4) Rich campaign analytics for real-time campaign optimization and measurement."
  • Multiplatform music programmer, Music Choice (which recently rebranded as MC--see the article published on, January 31st), is celebrating the second anniversary of the launch of its interactive TV channel, SWRV, and has provided some statistics on usage of the channel. "SWRV is still the only network that lets viewers participate by hosting their own shows, voting for what plays next, sending in texts, pictures and videos to be on TV and more," the company states in its press materials. "Since launch, SWRV has been successful at engaging millennials: 1) 87% of viewers have interacted with SWRV--38 million since network launch. 2) Nearly 100K interactions daily. 3) 2,400 unique users daily. 4) Interactors watch seven hours per week, 80 minutes per session. (Sources: Interactions--SAS, Feb 2010-Feb 2012; Viewer Statistics--SWRV Viewer Studies, Music Choice/Horowitz Associates, Inc., Nov 2011.)"
  • NBC last week provided some statistics for its live streaming coverage of Super Bowl XLVI (see the article published on, January 31st). "'s online streaming of Super Bowl XLVI featured HD-quality video, DVR controls and multiple camera angles along with social interactivity, including a live chat with Mike Florio from NBC's ProFootballTalk, and tweets from Michele Tafoya, NBC Sports' sideline reporter, and Jimmy Fallon, the host of NBC's 'Late Night with Jimmy Fallon,'" NBC states in its press materials. "Florio and commentator Randy Moss also supplied the halftime content for the live stream with a live video report and game analysis from just outside the team locker rooms. In addition to game highlights, viewers were also able to watch replays of popular Super Bowl TV commercials. Online traffic data: 1) Unique Users--2,105,441 (live stream online); 2) Live Video Streams--4,589,593 (live stream online); 3) Total Minutes Streamed--78,624,422; 4) On-Demand Clips--1,838,812 VOD clips viewed; 5) User-Generated Camera Switches--1,835,676. 6) Engagement--More than 39 minutes per visit."
  • Roku, which earlier this year launched its streaming player in the UK and Ireland (see the article published on, January 10th), said Friday that it has added the BBC iPlayer to the platform's line-up of video, music and games in the UK. "Roku streaming players are known for their low prices, simplicity and quality of content," the company states in its press materials. "Two models of Roku players--Roku LT and Roku 2 XS--are available in the UK and the Republic of Ireland for suggested retail prices of £49.99 and £99.99 respectively (customers can visit to find retailers). Both models feature more than 40 channels of streaming entertainment including on-demand films and programs from Netflix and Crackle (Crackle is available in the UK only); live and on-demand sports from MLB.TV and Ultimate Fighting Championship organization; music from Classical TV and TuneIn; photos and videos from Facebook and Flickr; news and entertainment from WSJ Live from the Wall Street Journal, and others from around the world--plus casual games like 'Angry Birds.'" Said Roku's general manager for Europe, Clive Hudson: "Roku recognizes the importance of region-specific programs, so today we are excited to announce the addition of BBC iPlayer to our platform. This is among the first of many significant content partnerships for Roku in Europe and we look forward to making additional announcements in the coming weeks."
  • In related news: During Time Warner's Q4 earnings call, CEO Jeff Bewkes argued that cable operators should extend their support for the TV Everywhere programming model so as to allow authenticated subscribers to access Time Warner's HBO Go service on Roku and other third-party connected-TV platforms (note: the service is currently available via the Web and on iOS and Android mobile platforms). "Frankly, I don't understand the reticence of distributors to authenticate on third-party sites like Roku," he said. "What's powerful about it--by authenticating TV Everywhere with whatever network you like, on all devices and platforms, cable operators would be making the video subscription they sell to consumers even more valuable. They would therefore make it much less likely that a consumer would cut the cord." FierceCable's Steve Donohue has more.
North America