Interactive TV News Round-Up (V): ITV, Apple, NBCUniversal, Google, comScore, Red Bull

--ITV Denies Warning Apple against Using "iTV" Brand for its Rumored Connected-TV Set
--NBCU Taps Google, comScore for Single-Source Cross-Platform Measurement of Olympics Viewing
--Red Bull Eyes Connected TV

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • UK commercial terrestrial broadcaster, ITV (whose name stands for Independent Television Network), is denying a report in the Daily Telegraph (see the article published on itvt.com, February 12th) that it recently warned Apple against using the brand, "iTV," for its long-rumored connected-TV set.
  • NBCUniversal on Monday unveiled its plans for measuring single-source cross-platform viewing of the 2012 Olympic Games. The plans are part of an initiative dubbed the "Billion Dollar Lab" that previously saw the company measuring cross-platform viewing of the Beijing and the Vancouver Olympics. "The company will work with Google and comScore for a series of innovative research projects that will explore new ways to measure single-source consumption of video content on TV, mobile, the PC, and for the first time in this Olympics, the tablet," NBCUniversal states in its press materials. "The initiative will combine Google's unparalleled analytical and digital expertise with NBCUniversal's extensive experience using the Olympics to explore consumer media behavior. NBCUniversal and comScore will also partner on a project to measure how different demographic groups use media to follow the Games...Considered the 'holy grail' of media measurement, single-source data measures the use of different devices by an individual consumer across multiple channels, online services and apps. In order to achieve this, the Google project will feature a panel of approximately 3,000 respondents who have agreed to participate. The project will also utilize a number of proprietary algorithms developed specifically for this project by Google. The comScore initiative will tap into the company's new 10,000-member single-source TV/Online panel to focus on several hundred Olympic enthusiasts who plan to follow the Games on multiple platforms. It will employ set-top boxes, electronic meters and panelist self reports to provide new insights into how today's media platforms contribute to the Olympic experience for the biggest fans. NBCUniversal, Google and comScore intend to share both the results of consumer Olympic media consumption, as well as the broader learnings obtained about the various approaches to cross-platform measurement. In coming weeks, NBCUniversal will announce other research partnerships for the 'Billion Dollar Lab.'"
  • Energy drink brand, Red Bull, which operates an Internet-TV channel called redbull.tv (features a range of live and on-demand coverage of alternative sports events), appears set to make connected TV a significant element of its digital marketing strategy going forward, according to a report in New Media Age. "Connected TV's are a definite area for us in the future because of all our live events," Red Bull's international digital manager, Will Radford, told the publication. "We already produce feature films and have TV channels, so are already effectively a broadcaster--we just haven't done it under a brand name, with the exception of redbull.tv. It's the chance to be on a major platform without having to own a TV station. We already have the content and we just need to feed into channels, and connected TV is a channel that is free from the usual broadcasting constraints."
Region: 
North America