Interactive TV News Round-Up (II): BitTorrent, CBS, Bluefin Labs, Grammys

--BitTorrent's Bram Cohen Demo's P2P Live-Streaming Protocol, Jokes It Will "Kill Off Television"
--CBS, Bluefin Labs Claim 2012 Grammys Set a "New Social-TV Record"
--CBS Launches "Making-Of" Webisodes, "Interactive Online Experience" for "CSI" Fans

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Earlier this week, BitTorrent inventor, Bram Cohen, demo'd his P2P live-streaming protocol at the San Francisco MusicTech Summit. Cohen, who claims that the protocol could stream live video to millions of computers with no central infrastructure, joked that his goal is "to kill off television." NewTeeVee's Janko Roettgers has more.
  • Citing figures from social-TV measurement company Bluefin Labs, CBS said Monday that the 54th Annual Grammy Awards set a "new social-TV record," generating over 13 million social media comments, thus "topping the recent record [of 12.2 million comments, according to Bluefin Labs] set by the 2012 Super Bowl...and 25 times bigger than 2011" (note: Bluefin rival, Trendrr, claims that the 2012 Grammys generated 17.12 million social-media comments, putting it slightly behind the 2012 Super Bowl's record of 17.49 million; Billboard magazine has more). In addition," CBS states in its press materials, "the Grammy Live iPad App was the #1 free entertainment iPad app on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes Grammy cams. Online and across mobile platforms, more than 1 million unique viewers tuned into Grammy Live, a three-day online and mobile event from and The Recording Academy built to draw excitement for the live broadcast on Sunday night." Said Marc DeBevoise, SVP and general manager of CBS Interactive's Entertainment and Lifestyle division: "We wanted to go all out this year in creating a second-screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast. The interplay between Twitter, Facebook and Grammy Live created a real-time water cooler effect as evidenced by the huge numbers we're seeing across all social media platforms." More of Bluefin Labs' social-media analysis of the Grammys can be seen in the infographic on this page.
  • CBS has launched "Anatomy of a TV Hit: CSI: Crime Scene Investigation," a series of nine original webisodes on that explore the making of its long-running show, "CSI: Crime Scene Investigation." The webisodes are complemented by what CBS dubs an "interactive online experience" for "CSI." The webisodes "will give fans an inside look at the meticulous work that goes into producing a single episode of 'CSI,'" CBS states in its press materials. "The series features interviews with executive producers Jerry Bruckheimer, Carol Mendelsohn, Anthony Zuiker, Jonathan Littman and Ann Donahue; the cast, including William Petersen and Marg Helgenberger; as well as CBS Corporation CEO Leslie Moonves and president, CBS Entertainment, Nina Tassler. In addition, writers, special effect gurus and production specialists take fans from the genesis of the pilot to every detail surrounding the making of the upcoming episode, 'Stealing Home,' airing Wednesday, Feb. 22 on the CBS Television Network. Additional features of the interactive online experience for fans visiting include various live chat events in which fans can log on to their social network accounts and submit questions to the 'CSI: Crime Scene Investigation' crew. Fans will also be able to participate in the 'Favorite Episode Face-Off' game, featuring bracket-style voting where fans revisit classic 'CSI: Crime Scene Investigation' episodes and select their favorite from the series' 12 seasons."
North America