Interactive TV News Round-Up (II): "Get Yourself Tested," Fox Digital, Myspace, Hulu, Netflix

--FHI 360, CDC, MTV, Planned Parenthood, Kaiser Family Foundation Team on Interactive Video
--Fox Digital Entertainment to Premiere Original Scripted Series, "Wolfpack of Reseda," on Myspace
--Hulu Launches its First Original Scripted Series, Netflix Produces its Second

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Public health organization, FHI 360 (Family Health International), has teamed with the Centers for Disease Control and Prevention (CDC), MTV, Planned Parenthood of America and the Kaiser Family Foundation on an interactive video for a joint campaign dubbed "Get Yourself Tested," which encourages young people to get tested for sexually transmitted diseases. "The video lets you scroll, click and listen in on different conversations between people at a house party," FHI 360 explains on its blog. "After each conversation, icons pop up to link to key information ranging from where to get tested to STD basics and tips on talking about STD's."
  • Fox Digital Entertainment, a unit of 20th Century Fox that is tasked with developing new content for emerging distribution channels, has announced that it will today (Thursday) premiere a new, original scripted Web series, entitled "Wolfpack of Reseda," on a "customized show environment" on MySpace (note: the latter recently announced that it is partnering with Panasonic to launch a new social-TV service--dubbed Myspace TV--on the next generation of the latter's Viera Connect-enabled HDTV's--see the article published on itvt.com, January 29th). "Produced in conjunction with Kia Motors America (KMA)...the series sees Ben March's mundane, 20-something life transform when he becomes convinced he's been bitten by a werewolf in the suburban-Los Angeles sprawl of Reseda," Fox Digital Entertainment states in its press materials. "Mixing elements of workplace comedy with the conventions of horror, 'Wolfpack' is a unique take on office life, the supernatural, and 'winning.' After forming his own 'wolfpack' and becoming the alpha dog of Reseda, Ben's moon is on the rise, but will it turn him irreversibly into the beast that will raise Hell in the Valley? 'Wolfpack's' first season of eight episodes will debut weekly on Myspace starting February 16, and the series will also be available through a variety of digital stores...In addition to serving as the exclusive, ad-supported distributor of the show, Myspace will promote 'Wolfpack' through various channels throughout its leading content-sharing ecosystem...As the exclusive brand partner of 'Wolfpack,' Kia Motors will utilize product placement and other advertising inventory to promote the award-winning Soul urban passenger vehicle." Said Roger Mincheff, president of Myspace Entertainment: "We're thrilled by the opportunity to partner with Fox Digital Entertainment and Kia on the debut of 'Wolfpack,' the first in a new and growing slate of must-watch programming on Myspace. The great, up-and-coming talent behind 'Wolfpack' is the perfect complement to the Myspace platform, where compelling, original content will be a point of distinction."


  • In related news: 1) Hulu has debuted its first original scripted series: "Battleground," a political drama created by actor, JD Walsh ("Two and a Half Men"). "Today's the first day you can check it out. (There'll be a new episode on Hulu every Tuesday.)," the company states on its blog. "It follows a guy named Tak around as he navigates a relationship and being too good at his job and taming a wolfpack of kids who want to help a state senator win an election." Hulu's blog features an interview with Walsh. 2) Rival Netflix is set to produce its second original scripted series (note: for more on the company's first original scripted series, "Lilyhammer," see the article published on itvt.com, January 3rd), a 13-episode comedy entitled "Orange is the New Black, Bloomberg reported Tuesday. The show, created by "Weeds" creator Jenji Kohan, revolves around a communications executive serving a sentence for drug-related charges in a minimum-security women's prison.
Region: 
North America