Interactive TV News Round-Up (VI): Shaw, Swisscom, S3 Group

--Shaw Adds ACR-Enabled Broadcast-Synchronized Companion Experience to its Global Video App
--Swisscom Taps S3 Group for IPTV Set-Top Software Testing

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Canadian MSO Shaw Media contacted [itvt] Monday to let us know that it has added a live, automatic content recognition (ACR)-enabled, broadcast-synchronized companion experience to its Global Video App, an Internet-TV app for iPad, iPhone and iPod touch that was launched last spring. The new feature is designed to initially accompany the reality show, "Survivor: One World." Key features of the Global Video App's companion experience, according to Shaw, include: "1) The use of audio-sync technology that allows Global to sync the broadcast of 'Survivor' and the app to deliver relevant content timed precisely to each part of the weekly episodes. 2) The content offers a mixture of episode-specific material including trivia questions, polls, photo challenges and more; participating earns users virtual points and achievements. 3) Leverages Apple's Game Center for virtual points and achievements. 4) Users are able to compete both individually and as part of an online tribe, with winners announced each week. 5) A fully functional Twitter task-bar exists within the companion screen allowing users to monitor and participate in the 'Survivor' conversation without exiting the app. 6) Compatibility with the live broadcast of the episodes as well as with recorded versions via personal video recorders (PVR)."
  • S3 Group, a Dublin-based provider of automated testing solutions for digital TV content delivery platforms and devices (customers include Canoe Ventures--see the interview with S3's VP of technology, Philip Brennan, that was published on, August 8th), said Monday that Swiss telco Swisscom has selected its StormTest Development Center for software testing on IPTV set-top boxes. "This deployment, focused on STB's running Microsoft Mediaroom Client, has instantly improved the accuracy of testing as well as turnaround time," S3 states in its press materials. "Swisscom was previously utilizing manual testing which is often time-consuming, repetitive and poses more room for errors. StormTest Development Center allows automated software testing to be executed efficiently and effectively across multiple digital TV devices. Swisscom is optimizing the solution to test its customized Microsoft Mediaroom client and TV apps. This simulates the customers' experience and reduces the amount of time required per test, hence optimizing the productivity of its development in general. With the streamlining ability of StormTest Development Center, Swisscom can now benefit from a powerful automated software testing framework that is flexible enough to cover a wide range of scenarios--an objective that was previously unachievable."
North America