Interactive TV News Round-Up (IV): Hulu, Nintendo Wii, In Demand, NCAA, Turner, CBS

--Hulu Plus Launches on the Nintendo Wii
--In Demand Launches Extensive Marketing Campaign for Cable's Oscar-Themed VOD Offerings
--NCAA March Madness Live to Be Offered Under "TV Everywhere" Model

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Hulu has announced that its Hulu Plus premium subscription service is now available on the Nintendo Wii. "Today, Wii owners can download the Hulu Plus app from the Wii Shop Channel and begin a new entertainment experience," the company states on its blog. "We've optimized the Hulu Plus interface on Wii so you can easily point and click with the Wii Remote as you navigate through thousands of popular TV shows...For the first month of launch, Wii users without an existing Hulu Plus account will get a two-week free trial when they follow the sign-up instructions in the Hulu Plus app. We are coming to Nintendo 3DS later this year, so stay tuned for that announcement."
  • Cable industry-backed VOD distribution services company, In Demand, is running an extensive advertising and marketing campaign to drive interest in cable operators' Academy Awards-related VOD offerings. According to the company, the campaign is designed to generate over 50 million impressions. It describes the key elements of the campaign as follows: "1) Great Oscar Moments: Viewers can relive quintessential Oscar highlights on cable's Movies On Demand (MOD) through Comcast, Time Warner Cable, Cox Communications and Bright House Networks and on many system Web sites through a new promotional content partnership between the Academy of Motion Picture Arts and Sciences (AMPAS) and In Demand. Highlights of the content include outstanding monologues, memorable acceptance speeches and show highlights that will get fans ready for the upcoming Oscars on February 26. Online content is also available on 2) In Movie Theaters: Movie audiences will see the MOD :30 spot in National CineMedia's (NCM) 'FirstLook' pre-show program on nearly 2,500 screens in 168 movie theaters in 12 of the top US markets throughout February, 2012. 3) In Demand is once again partnering with to launch a highly engaging custom-built page on TV Guide's awards section starting mid-February, featuring nominated movies and past winners now playing on MOD. Movie fans can also make their predictions via the Pick 'Em Challenge and share their picks on Facebook for a chance to win a 50" HDTV and one year of Movies On Demand. 4) In Elevators: In the two weeks leading up to the February 26 ceremony, 7,500 video screens in elevators in almost 750 office buildings will feature the MOD Awards Season creative through Captivate Network. Sync sponsorship includes video, editorial and logo placement. Campaign will run in 12 of the top US markets. 5) National Cafe Network: In Demand is working with DigiCast Networks, which is incorporating the MOD awards season message on digital video displays in their Cafe Network, reaching cafes, coffee houses and juice bars located in 18 states during most of February. Favorite customer hangouts such as The Coffee Bean, Tully's, Noah's, Robeks and Juice It Up will display the messaging. 6) Gaming and Online: Gaming site will feature movie-themed games on the home page for six weeks with MOD-sponsored badges as well as Flash banners across the site. In addition their movies-category pages will have a clickable skin pointing to 7) On and In addition, national on-demand distributor In Demand, in support of the cable industry's Movies On Demand campaign currently in the marketplace, is giving movie fans their own ways to win during Awards Season with a user-generated video contest, an awards-themed Facebook app and trivia game. The Web site also provides information on nominated titles and past winners now on MOD: a) The Winning Movie Moments contest invites would-be thespians to send in videos of themselves recreating some of the world's most memorable movie lines from 10 award-winning films, such as 'Casablanca' ('Here's looking at you, kid') and 'Gone with the Wind' ('As God is my witness, I'll never be hungry again'). Online voting will select the winner of a brand new 55" HD 3D TV...b) 'List It!'--An awards-themed version of the Movies On Demand on Cable app which gives users a chance to rank past award-winners in major categories and win daily prizes...c) Trivia--Users a series of awards-themed trivia games powered by leading media entertainment company Exponential Entertainment, the creators of the soon-to-be-released online movie game 'HollywoodPlayer'...The creative for the campaign encourages viewers to 'Watch this year's contenders or past winners right at home via MOD.'"
  • Turner Sports, CBS Sports and the NCAA have unveiled the line-up of online and mobile coverage they will be offering for this year's NCAA Division I Men's Basketball Championship ("March Madness"). This year, the coverage has been renamed "NCAA March Madness Live" (it was formerly "March Madness on Demand"), and, for the first time, will require viewers who are not authenticated pay-TV subscribers to pay a one-time fee (i.e. will be offered under pay-TV's "TV Everywhere" model). "Produced by Turner Sports Interactive, NCAA March Madness Live is a suite of live products presented across multiple screens, including online and as an iPad, iPhone and iPod touch app and, for the first time, on Android phones," the partners state in their press materials. "NCAA March Madness Live will be available to users across all video screens--online, mobile and tablet--and over WiFi and 3G for $3.99 beginning on March 7. Fans will be able to enjoy live streaming video of every broadcast for the 2012 NCAA Division I Men's Basketball Championship as they are televised by TBS, CBS, TNT and truTV, starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men's Final Four and National Championship Game from New Orleans on March 31 and April 2. NCAA March Madness Live will continue to be launched from, and NCAA March Madness Live will offer higher-quality live video streams across platforms; video highlights for every game of the Tournament on the iPhone and Android phones; live game alerts for Android phones, as well as iPhones and iPads; an updated design; and live radio broadcast courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the suite of digital products. In addition to the new offerings, NCAA March Madness Live will again provide the same fan-favorite features from last year including: schedules and live game scoring, live tournament brackets, personal channel line-up features, live stats, and live social companion views. The NCAA March Madness Live video player is presented by NCAA Corporate Champions AT&T, Capital One and Coke Zero. To generate fan excitement leading into March Madness Live coverage, Coke Zero will provide a limited number of fans the opportunity to receive free NCAA March Madness access. The promotion launches the week of Feb. 20...The 2012 NCAA Men's Basketball Championship will be available through the following platforms: 1) For the second consecutive year, all 67 games will be televised across four television networks in their entirety--TBS, CBS, TNT, and truTV. 2) Turner will stream its linear television games online for free on an authenticated basis on the Turner Web sites (, and for consumers who have a cable, satellite or telco subscription that includes these respective Turner networks. Authenticating this year's Tournament across the Turner Networks is an extension of the company's TV Everywhere initiative, which is currently available to over 75 million households. 3) All games airing on CBS will be available for free on NCAA March Madness features include: 1) My Channels: Through My Channels, fans can easily find games using this personalized channel finder. By plugging in their zip code, users can select their TV provider and see their channel line-up for every game on TBS, CBS, TNT and truTV. 2) The Game Center View: The Game Center View provides fans with a control center at their fingertips for live in-game stats such as player stats, team leaders, scoring streaks, biggest lead and foul trouble, depending on which device they use--along with a graphic lead tracker--and live social features. 3) The Coke Zero NCAA March Madness Social Arena: Extending the conversation beyond the broadcast, Coke Zero NCAA March Madness Social Arena will return as the social water cooler for March Madness conversation. New this year, features will be live across the entire NCAA March Madness suite of products and, for the first time, let fans grab key game moments and share them with friends and family. In addition, fans will be able to view social commentary from other fans and celebrities everywhere, answer live tournament trivia, and cheer for their favorite teams. The Coke Zero NCAA March Madness Social Arena will extend onto Coke Zero's Facebook page - offering a complete video gallery of all fan-grabbed moments, complete access to specially aggregated Twitter feeds of all 68 teams, a uniquely visualized bracket view of the loudest fans, and more."
North America