Interactive TV News Round-Up (III): BBC, Big Frame, YouTube, Cable Interacts, Canoe Ventures

You've been BAMMO'd.

--BBC Releases Red-Button Programming Schedule through March 5th
--YouTube Talent Management Company, Big Frame, to Launch YouTube Channel, BAMMO
--Cable Interacts 2012 Scheduled for April 5th
--Industry Reactions to the Termination of Canoe's Efforts to Implement National ITV Platform

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through March 3rd.
  • Big Frame, a company that specializes in producing content and managing talent for YouTube (the company claims to have generated over 8.3 million uniques), contacted [itvt] last week to let us know that it will shortly be launching a new, premium YouTube channel. "On March 6, five of YouTube's top acts and special effects masters are collectively coming together under one roof to debut the highly anticipated YouTube channel, BAMMO, which is comprised of five original series that spotlight the lifestyle and culture of digital animation and special effects creators," a company spokesperson wrote in an email to [itvt]. "Featuring original shows from MysteryGuitarMan, DeStorm Power, Tay Zonday, and Mike Diva, BAMMO will entertain the new generation of audiences who are increasingly tuning into digital video platforms and abandoning traditional television."
  • Industry luminary, Craig Leddy, will be hosting his third "Cable Interacts" event at the Time Warner Center in New York City on April 5th. The event will feature three panel discussions, a networking lunch, and a new "ITV Roadshow" that will explore existing interactive capabilities on TV and multiple screens. Craig, who has moderated highly successful panels for us at our TVOT shows in San Francisco and New York, is extremely knowledgeable and has a knack for explaining complex ideas and technologies in plain English--so we are very confident that this will be a high-quality event. The Time Warner Center is located on Columbus Circle. It is easily accessed via the 1, A, B, C and D (59th St-Columbus Circle); and the N, Q, R and W (West 57th Street) subway lines. More information on Cable Interacts 2012 is available here.
  • A number of companies have contacted [itvt] with reaction to last week's news that Canoe Ventures and its cable parents were pulling the plug on its efforts to implement a national interactive TV advertising platform. We'll be publishing a full round-up of industry reactions in an upcoming issue; meanwhile, here are the first two that we received: 1) FourthWall Media: "Canoe's first product, national interactive advertising commercials, required the highest degree of difficulty both from a technological and a business point of view. While we are saddened for all our friends at Canoe, we are heartened that on a local basis interactive advertising will succeed. And, as it flourishes in a grassroots fashion, we're confident it will ultimately connect at the national level. We are grateful to Canoe for being the catalyst for a national ETV standard that fostered and united the television ecosystem. Out of that, more engaging consumer experiences are emerging, but most significantly the unified cable platform has enabled census-level ratings that are transforming television audience measurement." 2) Softel: "Canoe's exit from the national interactive TV space is sad news, and we thank the Canoe team for the excellent work they conducted in the space. Softel knows that disruption and change is the norm in the exciting media space, and the company remains focused on powering compelling solutions that offer consumers a better TV experience. We continue to work directly with programmers and operators and with partners to that end. The company is committed to interactivity, including on the second screen, and remains a key player in the headend component space, as well as in the important ancillary data sector. We now look forward to assisting Canoe in building out the dynamic ad insertion market, and wish Joel Hassell and his team every success."
North America