Interactive TV News Round-Up (I): Adobe, BBC iPlayer, Brightcove

--Adobe Unveils "Primetime" Integrated Video Publishing, Advertising and Analytics Platform
--BBC Releases New Version of iPlayer App for Android
--New Version of Brightcove's App Cloud Adds Push-Messaging, Content-Level Analytics

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (note: early-bird discount registration ends tonight!), we are covering stories in this issue in round-up/summary format.

  • Adobe has unveiled an integrated video technology platform, code-named Project Primetime, which it says will enable "smooth, TV-like experiences for ad-supported videos across Web-connected devices," and will work across "all major" platforms, including iOS, Android, desktop operating systems and connected TV's. "Primetime creates a single, end-to-end workflow that interconnects Adobe streaming technologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform," the company states in its press materials. "This integration enables premium video providers to give customers a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand across Web-connected devices. Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to personalize their content and ads...As part of the first phase of bringing the platform to market, Adobe is making 'Primetime Highlights' available today. The new video publishing offering integrates a Web-based video clip editor with the Adobe Auditude ad platform, enabling the industry's first single workflow for creating and monetizing live video clips in real time. Video publishers are able to deliver ad-supported clips that are instantly available--even while an event is still ongoing--making content more timely and less expensive to produce. Clips can be delivered via an Adobe-provided video player within an existing mobile application or embedded in a Web site. Primetime Highlights enables a viewing experience that is smooth and comparable to traditional TV broadcasts with seamless content and ad transitions. Video publishers can start publishing and monetizing video clips to the iPad today. Other platforms are expected to be supported in 2012...Adobe Auditude has received the Media Rating Council's (MRC) accreditation of the Digital Video Ad Impression Statistics for ads delivered by its ad management and monetization platform. With this accreditation, customers can be assured that Adobe's methods for generating ad impression statistics are in accordance with industry-established guidelines published by the MRC. Adobe Access 4 software will support native iOS apps, extending its existing support for desktop operating systems, Android apps and connected TV's. With added support for content using the HLS (HTTP Live Streaming) protocol for iOS devices, Adobe Access now enables premium video publishers to reach the broadest possible audience across devices with a single content protection workflow and infrastructure. Adobe Access, formerly known as Adobe Flash Access, already protects videos delivered across browsers and applications using RTMP and HDS (HTTP Dynamic Streaming) protocols. Adobe streaming technologies will support MPEG-DASH, a set of emerging standards for streaming multimedia content over the Web that will help reduce technology fragmentation. Support for MPEG-DASH, which is expected to become a profile of HDS, comes as Adobe continues to collaborate in this area with a large number of industry partners. At the same time, Adobe will continue to innovate and develop its HTTP streaming protocol, HTTP Dynamic Streaming (HDS), which is used by major broadcasters worldwide. Primetime is being showcased to broadcasters and media companies starting today and is expected to be available in 2012 with support for Windows, Mac OS, Apple iOS, Google Android, Samsung Smart TV's and other platforms. The individual products and technologies of the platform continue to be available as separate offerings. Adobe Access support for iOS is expected to ship in spring 2012. Major components of Primetime: 1) Adobe Auditude provides an ad management and monetization platform for high-quality advertising experiences, allowing publishers and media companies to increase the value of their content across connected devices, while also lowering operational costs. 2) The Adobe Digital Marketing Suite is an integrated portfolio of analytics and optimization products that provide insight into the performance of digital marketing initiatives and allow marketers to personalize those initiatives for greater relevance and engagement. 3) Adobe Access helps content owners, distributors and advertisers content-protect premium videos and more securely deliver them to connected devices. 4) Adobe streaming technologies serve rich media content across platforms, including Apple iOS, with a choice of powerful protocols that help save significant bandwidth costs and lighten network load. 5) Adobe Pass verifies a user's entitlement to content in a manner that is both simple and secure. 6) Primetime Highlights, Adobe's new video publishing offering, integrates a Web-based video clip editor with Adobe Auditude, enabling a single workflow for creating and monetizing live video clips on the fly."
  • The BBC has released a new version of the BBC iPlayer app for Android. The new version supports streaming over 3G networks and features an updated Adobe Flash player for improved playback, the corporation says.
  • Online video platform provider, Brightcove, has launched a new release of its Brightcove App Cloud content app platform. "App Cloud enables digital media and digital marketing organizations to build and operate growing portfolios of cross-platform native apps for Apple iOS and Google Android smartphones and tablets," the company states in its press materials. "The new release adds new cloud services for intelligent cross-platform push-messaging and content-level analytics that are intended to enable app owners to more easily engage their installed base, track campaign effectiveness, and identify their most impactful content. With more than 1 million apps available across the Apple iOS and Google Android app stores, digital media companies and digital marketers increasingly struggle to acquire and retain a loyal audience. Keeping users engaged with a continuous flow of relevant, compelling content is more important than ever. Push-messaging provides a powerful tool for making users aware of new content, be it breaking news, local events, or discount offers. However, many producers and content marketers are forced to use an odd assortment of platform-specific messaging systems and generic analytics platforms that make it difficult to effectively capitalize on popular content and execute effective push-messaging campaigns. The latest release of Brightcove App Cloud offers intelligent push-messaging that is designed to allow marketers to schedule and send push-message campaigns to their installed base of app users across both the iOS and Android platforms from a single dashboard. Messages can be addressed to all app users, users in a specific geographic area, users who have not opened the app in a specific time frame, or a combination of these criteria. Integrated analytics deliver real-time feedback on the number of push-messages delivered, the number opened, and user interactions with the content of the message...App Cloud also now offers expanded analytics that are designed to allow app owners to track user activity at the content-item level. Producers and marketers can see how many users have watched a particular video, viewed a specific image, or read a specific article or blog post. Combined with existing capabilities for tracking user activity at the section level, content item-level analytics provide powerful insights into where users are spending their time and attention, revealing opportunities to further content available to the audience...App Cloud combines an HTML5 Web development model with intelligent cloud services to accelerate app development, continuously optimize performance, measure effectiveness, and enable dynamic updates to installed apps...The expanded analytics capabilities in App Cloud are available to customers today, and intelligent push-messaging will be available in March."
Region: 
North America