itaas Opens Engineering, Testing and Integration Facility in Chennai, India

--itaas President and CEO, Vibha Rustagi, Responds to Canoe Ventures' Termination of its ITV Operations

Interactive TV software and services company, itaas (note: the company recently won Samsung's "Free the TV Challenge" developer contest--see the article published on, January 10th), said Wednesday that it has opened an engineering, testing and integration center in Chennai India--a move that it bills as representing its "commitment to support customers globally by providing the experience in software development, testing and support needed to deliver innovative digital video services across cable, IP and wireless technologies." The new facility, which is located in the TEK Meadows business park, is itaas' fourth development and testing facility (the others are located in the US, Canada and in Noida, India). "As interactive digital video moves to multiscreen and multiplatform delivery and our customers expand their focus, we are seeing growth in our business," itaas president and CEO, Vibha Rustagi, said in a prepared statement. "Our investment ensures that we have the engineering talent and the infrastructure to support new business opportunities and to provide customers with expertise in the latest software development tools." Added CTO, Jatin Desai: "This expansion will help us get closer to our existing customer base, target new customers, and tap into the domain expertise that this high-technology corridor of India has to offer. This new facility, like all our other facilities, is equipped with state-of-the art technology needed to deliver solutions in traditional cable, broadcast and telecommunications network environments and on consumer devices such as set-tops, tablets, and smartphones."

In other itaas news: Vibha Rustagi has sent [itvt] the following statement in response to last week's news that Canoe Ventures and its cable parents have decided to pull the plug on its efforts to implement a national interactive TV advertising platform:

"First, we certainly thank all of the Canoe employees who are leaving for the contribution they made to this industry. While Canoe will no longer lead industry ITV initiatives, they had a positive impact on interactivity in our industry, giving the individual MSO's the platform to pursue interactive services within their own organizations.

At the most fundamental level, Canoe drove the penetration of EBIF that has now emerged as the standard for tuning set-tops from a mobile device. They led the exercise of launching and testing an interactive platform across hundreds of systems and millions of installed set-tops. MSO's are now in a position to leverage the deployed systems using applications such as audience measurement, Caller-ID, local RFI, Remind/Record and others that tie the companion devices to the managed devices.

The entire interactive TV ecosystem was propelled forward by the Canoe initiative. Programmers, MSO's, technology companies, and ITV developers benefited. For example, itaas expanded to support the development, certification, testing, and deployment of EBIF and ITV applications. MSO's and developers look to us to enable multiscreen, multiplatform consumer applications by bringing together new technologies with the installed base of set-tops in today's cable systems. Now they can depend on itaas for the support and leadership Canoe began."


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