Interactive TV News Round-Up (II): BBC iPlayer, BeeSmart, Icareus, Bravo, Chase

--BBC Trust Publishes Final Version of BBC iPlayer Syndication Guidelines
--BeeSmart Taps Icareus to Develop Social-TV Apps for its Middleware Platform
--Bravo Partners with Chase to Enhance New Culinary Competition Series

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • The BBC Trust has published the final version of its guidelines for syndication of the BBC iPlayer to third-party platforms and devices (note: for background on the guidelines, see the articles published on, January 12th, February 23rd and November 9th, 2011). "Stakeholders raised some concerns about our provisional conclusions published early in 2011, which proposed that BBC content should be syndicated via three standard technical versions of the iPlayer," BBC Trust vice-chair, Diane Coyle, said in a prepared statement. "We undertook further research to understand their concerns, and changed our approach. What we now have is a policy which recognizes that syndication through the iPlayer--or a future on-demand service--provides benefits for audiences and best serves the principles we have set out. But it includes some flexibility in light of changing technology and audience expectations. In special circumstances where the standard iPlayer is not the best solution, the new policy enables the BBC to enter into special arrangements with syndication partners. Above all, the final policy is founded on principles with the interests of license fee payers at their core, with which all syndication arrangements must comply. The principles include easy accessibility of the full range of BBC on-demand content, that it should be high-quality, accessible free of charge, and must include parental controls and accessibility features. The new policy provides considerably more clarity for the wider industry and for BBC management than the previous outdated one. In particular it sets out the factors that must be taken into consideration by the BBC when deciding how and where to syndicate BBC content."
  • Interactive TV companies BeeSmart and Icareus have partnered to release new Facebook and Twitter apps for BeeSmart's middleware platform. "BeeSmart Middleware is known for its openness and flexibility," the companies state in their press materials. "To get closer to customers' needs, BeeSmart decided to add new applications that will bring greater overall enjoyment in rich multimedia services to end-users. BeeSmart was looking for a new development partner and found an excellent partner in...Icareus from Finland. Icareus offers a full range of products for interactive TV content and interactive TV software tools which allow their customers to concentrate more on content instead of technology. Icareus developed Facebook and Twitter applications for BeeSmart middleware, which connect people from two of the most popular social platforms in the Internet. By using these two applications, the end-user enjoys a complete experience of being well-connected to friends while consuming top-quality TV content. It is possible to seamlessly share the information about the TV content with friends on social networks. This is also important from the TV operator's perspective, because now an operator can offer a service which keeps the most demanding end-users in front of TV's."
  • Bravo Media has announced a "co-production" partnership with Chase Card Services that, among other things, will see its new culinary competition series, "Around the World in 80 Plates," offering exclusive content and interactive experiences to Facebook fans of Chase's "premier affluent rewards card," Chase Sapphire Preferred. The promotional partnership--which will also see Chase sponsoring live voting on the show--was put together by ZenithOptimedia's Newcast division. "To enhance the viewing experience and give fans the opportunity to participate in the show beyond televised weekly episodes, Bravo created custom content for Chase Sapphire Preferred which will be available at," the network states in its press materials. "Within Chase Sapphire Preferred's Facebook destination, viewers will gain access to never-before-seen footage, Q&A's with the chefs, 'City In A Minute' guides, recipes and more...During the premiere episodes each week, fans can weigh in on all the drama by participating in Bravo's Live Voting experience sponsored by Chase Sapphire Preferred. This interactive live viewing experience will offer fans a chance to win weekly prizes or the ultimate grand prize."
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