Interactive TV News Round-Up (I): ABC, Oscars, ActiveVideo, Aereo

--ABC Trumpets Usage Figures for its Multiplatform Coverage of the Oscars
--ActiveVideo Networks Unveils its Exhibit Plans for the Cable Congress
--Aereo Responds to Broadcasters' and Station Groups' Copyright Lawsuits

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • ABC has released usage/viewing figures for its cross-platform coverage of the recent Academy Awards. Among the highlights trumpeted by the broadcaster (which says that figures for online usage were provided by Adobe SiteCatalyst, Omniture and YouTube; and figures for social-TV usage were provided by Trendrr): "1) Oscar.com and the Oscar App experienced tremendous year-over-year growth. The number of visitors to Oscar.com since the nomination announcement (11.0 million) jumped 53% over 2011, and the Oscar App was downloaded 375,000 times, an incredible 1177% spike over 2011. On Oscar Sunday alone, 4 million people visited Oscar.com or used an Oscar App. 2) Through the Oscar.com and the Oscar App, the digital audience consumed over 50 million cumulative minutes on Sunday (33.7 million on 2/26/12) and Monday (16.4 million on 2/27/12). 3) Social media sites like Twitter, Facebook, GetGlue and Miso on Oscar Sunday garnered a total Social-TV Score of 4.5 million, surging by 125% over last year (2.0 million). 4) ABC's 'Jimmy Kimmel Live: After the Academy Awards' special has garnered over 8.0 million online video views via ABC.com and YouTube."
  • Cloud-based interactive TV specialist, ActiveVideo Networks, contacted [itvt] Monday to let us know about its exhibit plans for this week's Cable Congress (March 7th-9th). "During the three-day event at The Square in Brussels, ActiveVideo will demonstrate how its new CloudTV H5 platform combines the key standards in content creation and video delivery--HTML5, MPEG and H.264--to provide fast and flexible development and deployment of rich, compelling apps to any current or future digital set-top box, CI-Plus enabled television or connected CE device," the company states in its press materials. "An ultra-thin or 'zero client' solution, CloudTV places the user interface and the application platform in the network cloud to enable new apps and navigation tools--including voice-control--to be delivered even to the oldest digital set-top boxes, without the lengthy authoring and regression cycles required by legacy STB's. CloudTV H5 allows any content or application that is created in HTML5 to be processed in the network cloud, and delivered as an MPEG or H.264 stream to any existing set-top box, as well as to connected TV's, tablets, and other devices...Designed to interface seamlessly with existing cable operator network infrastructure, the CloudTV H5 platform executes and renders the complete application in the cloud. The application is delivered as a personalized, adaptive video stream to the set-top box or connected device, which simply passes remote control key clicks or keypad entries back through the network to the cloud with very low latency. Because CloudTV leverages processing in the cloud, not the device, it can be deployed without changing or adding a single device in the home; moreover, cloud-based processing enables rapid updating of applications, minimizing total cost of ownership or 'application lifecycle cost.' CloudTV is available on nearly 10 million screens in the United States and abroad with Cablevision Systems, Oceanic Time Warner Cable and other operators, as well as on Philips-brand TV's."
  • Aereo, the company which last month announced plans to offer a $12-per-month Internet-TV service that will deliver network and local television to Web-enabled devices, and which last week became the target of two federal copyright lawsuits brought by various broadcasters and station groups (see the article published on itvt.com, March 1st), has issued the following statement in response to the lawsuits: "Today, two groups of broadcasters filed two separate federal lawsuits against Aereo in the Southern District of New York claiming that Aereo will infringe their copyrights by making available technology which enables consumers to access broadcast television via a remote antenna and DVR. Aereo does not believe that the broadcasters' position has any merit and it very much looks forward to a full and fair airing of the issues. Consumers are legally entitled to access broadcast television via an antenna and they are entitled to record television content for their personal use. Innovations in technology over time, from digital signals to Digital Video Recorders ('DVRs'), have made access to television easier and better for consumers. Aereo provides technology that enables consumers to use their cloud DVR and their remote antenna to record and watch the broadcast television signal to which they are entitled anywhere they are, whether on a phone, a tablet, a television or a laptop. Aereo very much looks forward to its upcoming product launch as well as a prompt resolution of these cases."
Region: 
North America