Interactive TV News Round-Up (IV): Miso, Movl, V2 Broadcasting, Google TV, mPortal

--Miso Launches New Corporate Identity
--Movl, V2 Broadcasting Launch Google TV-Based Interactive TV Experience for Public Spaces
--mPortal Launches "TV Everywhere" Solution

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Second-screen social-TV company, Miso, has launched a new corporate identity. The company's blog offers a detailed description of the thinking behind the new branding.
  • Movl, a developer of multiscreen apps for smart TV's and other connected devices, has teamed with V2 Broadcasting on The Neighborhood, an interactive TV product for the Google TV platform that is targeted at retail stores, restaurants, bars and cafes. "This unique experience will provide customers with special offers and content, including multiscreen apps powered by Movl and Google TV," Movl founder and CTO, Alan Queen, explains on the Google TV blog. "If you're at SXSW, we'll be demoing The Neighborhood in the Google Village. In each location, there will be several Google TV devices running Movl apps. If you walk into a bar that has The Neighborhood, you'll be able to download a mobile companion app and play games with other people in the bar. One of the key aspects of this product is that the TV app and the mobile app will always be in sync. When the game changes on the TV, your mobile app will automatically change to the new game as well. This means you won't have to switch between mobile apps to keep up with what's happening on the TV. If you launch the mobile app and the TV is playing Trivia, your mobile app will automatically load the Trivia interface and connect to the game. All the apps use the Movl Connect Platform, so everything happening on the Google TV is automatically synced with the mobile app. We've also converted all of our apps to HTML5. In fact, we chose Google TV for our launch platform because it has the best support for HTML5, whether an app is running in the Chrome browser or inside a native Android app. What's great about multiscreen apps in public spaces, is that once users connect to the TV app, they are also connected to each other. It effectively creates a mini social network, where users can communicate publicly or privately in each of the apps. So the next time you are at your favorite pub, ask them if they have Google TV with The Neighborhood. If not, chances are they will soon. The Neighborhood will be launching soon in the Chicago area at Bar Louie."
  • mPortal on Tuesday unveiled Springboard Media, a "TV Everywhere" solution based on its Springboard platform. As 'TV Everywhere' initiatives increasingly move to the forefront of cable operators' and television programmers' priorities, expansion of their presence on connected devices, such as tablets and mobile phones, becomes a must to maintain customer loyalty and preserve their brand," the company states in its press materials. "The creation and maintenance of applications across all connected devices has proved to be a costly and time-consuming endeavor. Current approaches either restrict app functionality to the basics, which compromises the user experience, engagement and adoption--or limit the number of devices supported, which limits the audience reach. Springboard Media is a cloud-based platform that leverages mPortal's mobile expertise to fast-track TV Everywhere initiatives across connected devices. The product can quickly deliver compelling and engaging user experiences across a diverging set of devices while consistently maintaining the operators' or programmers' brand and identity...Springboard Media's key features include: 1) Support for iOS, Android, Windows Phone and connected devices that support HTML5. 2) Automatic detection of the device type and delivery of the optimal user experience for it. 3) Integration with social media to enable viewing and sharing information as well as personalized recommendations based on social graphs. 4) Authentication and entitlement methods to allow various business and partnership models. 5) Video bin that allows consumers to track video favorites and playback progress to continue exactly where they left off on another device. 6) Display of multichannel program guide (EPG) to enable content discovery. 7) Integration with third-party content providers to pull in value-add content. 8) DVR integration for recording programs at home (subject to operator's agreement). 9) Advertising integration from a single or multiple third-party advertising networks. 10) Data, metrics, and reporting on subscriber usage patterns within and outside the app."
Region: 
North America