Interactive TV News Round-Up (II): Audible Magic, Channel 4, 4seven, Concurrent

--Audible Magic Launches Developer Portal for its ACR Technology
--Channel 4's New Catch-Up Channel to Be Scheduled Based on Social-Media "Buzz"
--Concurrent Names Jim Marino SVP of Global Sales

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Audible Magic has launched a Web site for developers looking to incorporate the company's flagship automatic content recognition (ACR) technology into their applications. "The site, the Audible Magic Developers' Portal (, offers a variety of resources to take app developers through the entire development, test, and deployment cycle," the company states in its press materials. "Audible Magic's SDK makes it easy to integrate ACR into new applications. The company's 'sandbox' allows a developer to test their applications in a live environment using the range of Audible Magic services including SmartID, SmartSync and Live TViD. Finally, the company offers guidance to developers, suggesting the most affordable ways to deploy their applications in commercial environments. Access to SDK's and sandbox are available for a small nominal fee. In addition, the site offers users great flexibility in their development choices. They can, for example, build applications using Audible Magic's Live TViD to identify live, never-before-seen television content or use the extensive libraries of TV, film, or music content. Or they can employ their own custom content such as commercials. The site also supports a range of programming languages such as C/C++, Objective C, and Java. And it supports such platforms as iOS, Android, Windows, Linux, and Mac OSX." Said Audible Magic's VP of marketing, Jay Friedman: "Our Developers' Portal is a great resource for anyone who wants to enhance an application with ACR technology. More people are learning how necessary content recognition is to turning the dream of the completely connected consumer electronic environment into a tangible, profitable reality. And ultimately, nearly every 'smart' device--whether it's a set-top box, smartphone, tablet, or something else--will have to have an ACR component. So, it just makes sense for apps developers to get ahead of the curve now, when they can really provide high-value differentiation with ACR."
  • UK terrestrial broadcaster, Channel 4, has announced plans for a new "catch-up" channel, dubbed 4seven, whose programming will be selected and scheduled based on social-media buzz. Available on "all major TV platforms" according to Channel 4 and offering re-runs of programming from the past seven days, it will be the first new channel the broadcaster has launched since 2005. "With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR and VOD," Channel 4 CEO, David Abraham, said in a prepared statement. "4seven will give viewers more chances to catch the most popular and talked-about Channel 4 shows from the last seven days. It will schedule the main channel content that is creating noise--amongst social media, bloggers, commentators and of course via contact our viewers have directly with us--and incorporate this buzz into the look and feel of the channel. Scheduled in close harmony with all our other channels, 4seven will be a powerful way of maximizing the audience for the many hours of new Channel 4 programming we launch every week, as well as an opportunity to direct viewers back to Channel 4 to watch more. The launch of 4seven also supports our strategy of embracing the opportunities of connectivity, by exploring ways to deepen engagement with our viewers and expand the choices we can offer them."
  • Multiscreen video software company, Concurrent, has appointed Jim Marino as SVP of global sales for its Video Solutions business. "An industry veteran, Marino, age 41, previously was vice president of global sales for CommScope's Advanced Broadband Division," the company states in its press materials. "Prior to that he was with Harmonic Inc. for eight years where he served as vice president of North America cable and telco sales, responsible for annual sales of more than $170 million, and previously as regional sales director and national account manager where he consistently delivered double-digit revenue growth and sold the first video to backbone nationwide encoding system. Prior to Harmonic, he served in strategic sales positions with Optinel Systems and ADC Telecommunications. Marino began his career with Cisco, (formerly Scientific-Atlanta)."
North America