Interactive TV News Round-Up (IV): GetGlue, Shaw Media, Hulu, FremantleMedia, Intel

-- Social-TV Check-In Company, GetGlue, Expands into Canada via Exclusive Partnership with Shaw

-- Hulu in Global "First Look" Deal for its Original Programming with FremantleMedia Enterprises

-- Report: Intel Developing STB-Based OTT "Virtual Cable Operator" Service

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Canadian MSO Shaw Communications' programming arm, Shaw Media, has signed an exclusive partnership with social-TV check-in specialist, GetGlue. "By providing users with the ability to 'check-in' to their favorite television shows, the partnership offers Canadians a first-ever opportunity to connect with some of Shaw Media's most popular domestic programming, starting with the season premiere of 'Top Chef Canada' on Monday March 12th," the company states in its press materials. "Through its Web site and mobile application, GetGlue offers users the opportunity to share details about the entertainment they consume, and discuss their tastes with friends and other fans. The more users check-in, the more GetGlue can recommend additional entertainment options they might be interested in. With each check-in, users will be able to unlock and display exclusive sticker rewards for tuning in to selected Shaw Media shows. This spring and summer, viewers can use GetGlue to connect with popular Shaw Media series including 'Top Chef Canada'; 'Real Housewives of Vancouver'; 'Continuum'; 'Lost Girl'; and 'Canada Sings.'"
  • Hulu has signed a "first look" deal with FremantleMedia Enterprises (FME) for the international distribution rights to the online video service's original programming. According to the parties, this marks the first time that an international distributor has signed such a deal with an online video service. "The deal, which enables FME to distribute Hulu original series globally across all platforms, including traditional media, is another example of FME's commitment to forging partnerships with the world's most prominent and exciting content producers and further expands its catalog of fresh, inventive and high-quality TV programming," the companies state in their press materials. "The first title FME will take to the global market is Morgan Spurlock's acclaimed documentary series, 'A Day In The Life' (16x30), which Hulu premieres for a second season on March 12th on Hulu and the Hulu Plus subscription service. Hulu's foray into long-form original content kicked off in 2011 with the premiere of 'A Day in the Life,' which chronicles a complete day in the life of some the world's most fascinating humans, from billionaire entrepreneur Richard Branson and street artist Mr. Brainwash to multi-platinum Black Eye Peas front man, will.i.am. The second season features chef Mario Batali, the Roots drummer and frontman Questlove, comedian Marc Maron, hip-hop duo Das Racist and more. Morgan Spurlock gives viewers a 24-hour snapshot of his subjects' lives on a day that may be ordinary to them but feels extraordinary to viewers."
  • Intel has for the past few months been pitching media companies on a plan to create a "virtual cable operator" service that would offer a line-up of channels and VOD in the US via the Internet, the Wall Street Journal reported Monday, citing "people familiar with the effort." The service would be based on a set-top box that Intel has developed itself, could possibly use the company's brand, and has a very tentative launch date of the end of the year, the report claims. However, the report also states that the company has yet to secure any programming deals for the service.
     
Region: 
North America