Interactive TV News Round-Up (I): ABC, "Grey's Anatomy," Twitter, Blip, Entone

--"Grey's Anatomy" Star to Interact with Viewers via Twitter During Show's Broadcast

--Blip Appoints New CEO

--Entone Powers Hybrid TV for Twin Lakes Telephone

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • ABC has announced that "Grey's Anatomy" actor, Jesse Williams (Dr. Jackson Avery), will interact with viewers of the show in real time via Twitter during the show's West Coast broadcast this Thursday (9:00-10:02PM PT). His Twitter handle is @iJesseWilliams.
  • Blip (formerly, a company that provides a range of distribution and marketing services for independent producers of Web-TV series, and that claims to receive over 13 million unique US viewers and around 30 million global viewers each month (note: the company recently announced that it had secured over $12 million in venture capital from existing investors, including Bain Capital Ventures and Canaan Partners, and debt from Silicon Valley Bank--see the article published on, February 12th), has announced the appointment of Kelly Day as CEO, replacing Mike Hudack who left the company last fall for a position at Facebook. Day, who will also join the company's board, was previously EVP and general manager of digital media and commerce at Discovery Communications. Day oversaw Discovery's "US Web sites, digital operations and programming, ecommerce operations, licensing and home entertainment," Blip states in its press materials. "During her tenure, Day was responsible for the development and implementation of long-term strategies and initiatives driving growth to all digital businesses. In addition, she worked in partnership with Discovery's US networks creating innovative offerings that leveraged the company's television assets to increase product sales, drive online audience and engagement, and create new revenue streams. Prior to assuming responsibility for Digital Media in March 2009, Day served in several roles within Discovery including chief operating officer for Discovery Commerce. It was in this position that she directed the division's operations and built a world-class ecommerce site earning accolades from the industry, loyalty from its customers and, most important, consistently delivered record-breaking growth and bottom-line value for Discovery. Earlier in her career, Day served as vice president of ecommerce at The Knot, the leading wedding media company. From 1996 to 2003, she held a variety of positions at AOL, most recently as executive director of AOL Shopping, with responsibility for developing new products for AOL's shopping portal site." Said Blip board member and Bain Capital Ventures managing director, Jeffrey Glass: "[Day's] experience and expertise in building audiences and establishing deep distribution partnerships aligns perfectly with Blip's strategic vision of providing producers the opportunity to distribute and monetize their content as broadly as possible."
  • Hybrid-TV/connected-home specialist, Entone, said Tuesday that Twin Lakes Telephone, a local cooperative with around 30,000 subscribers in rural areas of Tennessee, has selected its FusionTV solution. "Entone's FusionTV solution enables Twin Lakes Telephone to offer their subscribers a unified experience that combines the best of live HDTV, digital video recorder (DVR) and cloud services via a single TV user interface," the company states in its press materials. "FusionTV is fully integrated with leading IPTV middleware and digital rights management (DRM) solutions. With a simple software update, Twin Lakes subscribers can instantly access and enjoy Vudu's streaming library of over 50,000 titles, as well as more than 50 popular cloud-based services such as photo sharing from Flickr and Picasa, and social media via Facebook and Twitter--all without a truck roll...Entone's FusionTV solution is a turn-key managed service platform that combines traditional pay-TV service with OTT services and is delivered as an operator-branded service. FusionTV allows service providers to roll out a unique video-centric broadband service that can increase the average revenue per user (ARPU) and strengthen subscriber satisfaction, all without the upfront capital investment and content-acquisition complexities of proprietary VOD systems. FusionTV is enabled by Entone's 300 and 400 series of hybrid devices which integrates Broadcom's advanced dual-core processor--providing a more flexible platform for supporting an array of video and hybrid-TV applications."
North America