Interactive TV News Round-Up (II): BBC Red Button, BBC iPlayer, Xbox Live, Brightcove, NBC

--BBC Releases Red-Button Programming Schedule through March 24th
--BBC iPlayer Launches on Xbox Live
--Brightcove Powers NBC's New Emmy-Screener iPad App

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through March 24th.
  • In other BBC news: 1) The corporation has announced the launch of the BBC iPlayer on Microsoft's Xbox Live free platform--meaning that the online catch-up service is now available on every major gaming platform in the UK. "Xbox 360 users with Kinect will benefit from enhanced functionality," the corporation states in its press materials. "For the first time it is possible for BBC iPlayer users to discover and play programs using hand gestures and voice recognition. The launch on Xbox Live today, together with the launch on Sky later this year, will bring the service to millions of new users via the TV and builds on a substantial history of industry partnerships. BBC iPlayer is now on over 450 platforms and devices including Virgin Media, BT Vision, FreeSat, Freeview, Sony PlayStation, Nintendo Wii, and hundreds of mobile phones, tablets, and Internet-connected TV's." 2) The BBC World Service has launched its first IPTV service. "BBC Russian's 10-minute IPTV news bulletins are to be broadcast Monday to Friday via Russia's 24-hour live IPTV channel, Dozhd TV, and also will be available via the Web site," the corporation states in its press materials. "While BBC World Service offers its TV programming online, the BBC Russian IPTV news bulletins are a first for the World Service as content produced as IPTV operation, from production to distribution, with no traditional transmission infrastructure. Streamed direct from London to Moscow via a high-speed internet connection, these broadcasts allow BBC World Service to offer broadcast-quality bulletins without the costs of a traditional TV transmission. 3) The corporation's director of archive content, Roly Keating, has authored a blog post with more information on Project Barcelona, its plan to launch a programming download service (see the article published on, March 16th).
  • NBC has chosen Brightcove's App Cloud content-application platform to power NBCU Screen It, its first-ever Emmy-screener iPad app. Brightcove bills App Cloud as a comprehensive platform that allows developers to use open Web standards, such as HTML5, to create and operate rich native apps for iOS smartphones and tablets. "The NBCU Screen It app makes the network's current-season programming available for screening by the 15,000 Television Academy members who vote on the Emmy awards each year," Brightcove states in its press materials. "Featured content in the app includes NBC's primetime series, scripted series, reality series and late-night programming. With App Cloud, NBC was able to quickly build and roll out a powerful native iOS app for the iPad that can also be easily extended to other iOS and Google Android devices in the future. App Cloud makes it easy for NBC to manage the entire lifecycle of its app by combining an open HTML5 Web-development model with intelligent cloud services that continuously optimize the performance of the app, measure the effectiveness of different content, and enable dynamic updates to the app in the future. App Cloud also provides intelligent push messaging and content-level analytics that enable organizations like NBC to more easily engage their installed base and identify their most impactful content. App Cloud's open platform approach and easy extensibility with third-party services also made it possible for NBC to integrate a third-party authentication system to restrict access to the app to Emmy voters. And with App Cloud's pre-built content connectors, NBC is able to easily pull video feeds from its Brightcove Video Cloud account to integrate high-quality video content in to the app."
North America