Interactive TV News Round-Up (II): Bacardi, Immersive Media, Mojiva, blurbIQ

--Bacardi Launches 360-Degree Interactive Video Ad, Powered by Immersive Media
--Mojiva Becomes First Company to Deploy blurbIQ's Interactive Video Ad Platform

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

Bacardi "Unwrap The Night" from Matt Workman on Vimeo.

  • Liquor brand, Bacardi, has used technology from Immersive Media to create a 360-degree interactive video ad. The ad also provides a personalized viewing experience that draws on the viewer's Facebook profile to integrate their name and photos. The ad's cinematographer, Matt Workman, has authored a blog post about his work on the ad. The ad, entitled "Unwrap the Night," can be viewed here.
  • San Jose-based start-up, blurbIQ, has announced that mobile ad network operator, Mojiva (claims to reach over a billion devices globally), has become the first company to deploy its cross-platform interactive video advertising solution for mobile. Mojiva "will have exclusive rights to offer blurbIQ's game mechanics technology to its growing base of Fortune 1,000 advertisers seeking higher interaction rates and performance metrics," blurbIQ states in its press materials. "Utilizing game mechanics, blurbIQ inserts a combination of polling, trivia, and logic questions for consumers to answer as video streams, creating an unobtrusive game environment to interact with video ad messaging. As a result, consumers pay closer attention to brand messages. The blurbIQ technology can also recommend products based on consumer answers to questions as well as create fully immersive 'choose your own adventure' video experiences...blurbIQ Inc. recently launched its cross-platform interactive video ad units, enabling brands to measure their interactive video campaign's messaging across the digital marketing spectrum--from online pre-roll and in-banner units, to mobile, tablets, social media and interactive TV--with one technology provider...With quick-time analytics dashboards, dynamic insertion of brand questions within video, brand rankings to encourage replay and sharing, brands are truly able to measure video campaign performance that ensures returns on advertising spend are maximized." Said blurbIQ CEO, Scott Reese: "The blurbIQ gamification of video is driving consumers to interact with and retain video brand messaging in a compelling and unique manner. We are seeing tremendous response to our interactive video solutions in the marketplace and we are thrilled have Mojiva be our first mobile partner."

North America