Interactive TV News Round-Up (II): Bravo, Curzon Cinemas, Capablue, Samsung, Concurrent

--Bravo to Air New "Social Edition" Episodes of "Real Housewives" Franchise
--UK Movie-Theater Chain, Curzon Cinemas, Taps Capablue to Power VOD on Samsung Smart TV's
--New Software Release for Concurrent's MediaHawk VX Adds Dynamic VOD Ad-Insertion Capability

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • Bravo has announced plans to air new "Social Edition" episodes of its "The Real Housewives" franchise on Saturday nights, beginning April 7th. "This innovative programming initiative invites fans, producers, bloggers and Bravolebrities to react and comment during premiere airings via Facebook, Twitter and Google+," the network states in its press materials. "Then the best of those comments will pop up at the bottom of viewers' television screen throughout repeat airings, making it an all-new experience. Additionally, Bravo provides advertisers the opportunity to engage with our fans on these groundbreaking multiplatform events through social storytelling and creative solutions. The network will air two back-to-back Social Editions on Saturday, April 7 beginning with 'The Real Housewives of Orange County' at 7:00PM ET/PT and 'The Real Housewives of Atlanta' at 8:00PM ET/PT and then again the following Saturday, April 14 at 7:00PM ET/PT...Bravo's Social Editions have delivered remarkable ratings success since the programming strategy first launched in January. Social Editions are averaging a 21% increase among total viewers and 16% increase with adults 18-49 compared to their primetime encore episodes. 'The Real Housewives of Atlanta' Social Edition on 1/12/12 earned the highest rated episode to-date with 1.14 million total viewers."
  • Capablue, a provider of content and commerce solutions for connected-TV devices, said Tuesday that London art-house movie-theater chain, Curzon Cinemas, is using its recently launched Connected Plus solution (see the article published on itvt.com, March 16th) to extend its Curzon On Demand service to Samsung connected TV's. "The full-service VOD platform will also feature 'In Cinemas, On Curzon' the cinema chain's innovative day-and-date strategy to make specially selected films available to view simultaneously in the cinema, or in the home," Capablue states in its press materials. "This will enable audiences to watch the latest quality cinema releases, curated by the nation's best independent cinema chain, when and where they choose...Capablue's Connected Plus is a full-service VOD platform for film and TV owners to distribute content across multiple devices. It is based on Capablue's signature Connected Platform, a unique cloud-based platform that enables the discovery and monetization of content. Capablue has worked closely with Curzon to develop a user-centric service by customizing the look and feel of the Connected Plus interface to reflect the Curzon brand, making it easy to navigate and search titles in a number of ways including by recommendation, genre or region. Once the user has confirmed the purchase of a film, it is stored in the 'My Curzon' section for seven days for the user to watch whenever they want on whichever device. Connected Plus integrates with Curzon's current Web account management and membership system enabling members to pay on one device whilst they watch on another. Payment on the TV is integrated with Curzon's own payment solution, allowing users to have a quick and secure way of purchasing the films either as a subscription or pay-per-view service."
  • Concurrent on Tuesday announced that the latest software release for its flagship VOD product, MediaHawk VX, allows operators to insert unique advertisements in individual VOD sessions at any point during playback. "Insertion of mid-roll, pre-roll and post-roll ads within VOD sessions can be directed from an external ad-decision engine using SCTE interfaces and seamlessly introduced into interactive video streams by the server," the company states in its press materials. "This capability enables operators to insert new or replace existing advertisements in premium VOD content, free VOD content, or timeshifted TV. Ad replacement features can be used to insert specific ads in timeshifted TV content for targeted zones being served, eliminating the need to capture and store individual broadcast feeds for each 'ad zone.' As an open solution, MediaHawk is fully compatible with all standards-based ad decision engines and ad management solutions. When MediaHawk is combined with Concurrent’s media data and advertising solutions, service providers can enable a complete, end-to-end advanced advertising platform with census-level targeting and usage monitoring...Concurrent's MediaHawk VX solution is a software-based unified multiscreen video delivery system featuring support for traditional set-top box-based services as well as IP-based services designed to address a growing array of connected devices. More than 2.2 million video streams have been deployed worldwide using Concurrent's MediaHawk video solution." Said James Brickmeier, Concurrent's general manager of video solutions: "VOD advertising represents a great opportunity for our customers to generate more revenue from the streams they are already serving...Each video stream, whether it contains premium VOD content, timeshifted TV content, or free content, represents a vehicle for inserting revenue-generating advertisements that are tailored to the individual consumer. As the leader in on-demand video delivery software, Concurrent is excited to be working with service providers to usher in a new era of ad-supported VOD."
Region: 
North America